Vegetable Crop Outlook 2012

Bob Martin

American Vegetable Grower talked to growers from across the country to find out what kind of year 2011 was and what their expectations are for 2012. As you will see from the answers given by the following lettuce, tomato, potato, sweet corn, and bean growers, in spite of all the government regulations and food safety and weather issues, most have high hopes for 2012.

Q1

What kind of year was it for growers in your area?

Q2

What are the prospects in 2012 for you and growers in
your area, and how are they different from 2011?

Q3

If E-Verify passes in its current form without a viable guest    worker program, how will that impact your operation?

Q4

In addition to labor, what will be the biggest overriding
issues in 2012?

Q5

How do you plan to deal with those issues?

We asked several growers the following questions as it related to specific crops:

Bob Martin                                           
Rio Farms,
King City, CA

Q1. Our spring mix program started out with a bang. Yields and quality were some of the best ever, but in June we saw a gradual decline of quality and yields due to foggy, moist mornings which increased the presence of mildew, bacterial leaf spot, and sclerotinia. These conditions have continued to keep quality and yields at bay. Yields and quality of head lettuce were decent, although until early to mid November, the market conditions have been in the tank. 

Q2. I doubt if lettuce or spring mix plantings will be down as there has been a steady and sufficient demand for these products. We are always an optimistic bunch. We can’t afford
to be anything else.

Q3.  Huge! Many crops will suffer for lack of labor. No labor equals no food! Also, think about it: No labor equals no tax base (and income) for the state of California, which is not a good thing for our government, as most other types of businesses already left the state! We definitely need to turn the head lettuce industry into a more mechanized production.

Q4.  I have to believe that probably the issue of over-regulation by government agencies will be the biggest overriding issue in 2012. Cost of compliance is over the top. Impossible water quality standards are continually a hot topic.

Q5. Working with legislators to convey our concerns is a given. They must learn that the cost of over regulation and no labor will move them further away from a balanced budget!

Pages: 1 2 3 4 5

Leave a Reply

Featured Stories
Crop ProtectionAt Paramount Farming, Mating Disruption Pays Off
February 10, 2015
To say Brad Higbee is an expert in mating disruption, the use of pheromones to confuse target pests and reduce Read More
Crop ProtectionGrower Experienced In Biocontrols Says: Be Patient
February 4, 2015
The use of biocontrols in all aspects of agriculture is becoming more widespread. But incorporating biocontrols in a vegetable farming Read More
FruitsWorkshop Set In Florida To Help Grow Local Food Movement
March 2, 2015
Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs. Read More
Citrus18 Must-Have Apps For GenNext Growers
March 1, 2015
We asked about your favorite mobile applications, and here's what you had to say. Read More
Florida Ag ExpoGrowers Get The Lowdown On Cooling Crops
March 1, 2015
Demonstration shows how hydrocooling can help get the most out of fruits and vegetables once harvested. Read More
FruitsDon’t Be Afraid To Charge More For Value Of Agritainment [Opinion]
February 28, 2015
A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Stone FruitPeach Training Systems Aren’t One-Size-Fits-All
February 27, 2015
Although pedestrian, ladderless orchards are increasing in California, growers in Pennsylvania are opting for tall V-training systems. Read More
IrrigationNo Federal Water For California’s Central Valley Growers – Again
February 27, 2015
Skimpy snowpack leads Bureau of Reclamation to make unprecedented announcement that there will be a zero initial allocation for the second year in a row. Read More
Apples & PearsThe Recession That Keeps On Taking
February 27, 2015
We’re still seeing the aftermath of the Great Recession on consumers’ purchasing habits seven years later. Read More
Grower Achievement AwardSubmit Your Nomination For The 2015 Grower Achievement Award
February 27, 2015
American Vegetable Grower magazine's annual award is designed to recognize an innovative operation that represents the spirit of excellence. Read More
FruitsMaximize Produce Profits By Focusing On Soil Health
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
The Latest
FruitsWorkshop Set In Florida To Help Grow Local Food Movemen…
March 2, 2015
Meeting part of nationwide effort to train people how to attain grants for USDA’s Farmers Market and Local Food Promotion programs. Read More
Citrus18 Must-Have Apps For GenNext Growers
March 1, 2015
We asked about your favorite mobile applications, and here's what you had to say. Read More
Florida Ag ExpoGrowers Get The Lowdown On Cooling Crops
March 1, 2015
Demonstration shows how hydrocooling can help get the most out of fruits and vegetables once harvested. Read More
FruitsDon’t Be Afraid To Charge More For Value Of Agrit…
February 28, 2015
A higher admission price helps to sets a level of expectation and helps offset the costs of running a successful farm marketing operation. Read More
Apples & PearsCompany Responsible For First GMO Apples Is Sold
February 27, 2015
Okanagan Specialty Fruits, the company behind the world's first non-browning apples, fetches $41 million. Read More
Stone FruitPeach Training Systems Aren’t One-Size-Fits-All
February 27, 2015
Although pedestrian, ladderless orchards are increasing in California, growers in Pennsylvania are opting for tall V-training systems. Read More
IrrigationNo Federal Water For California’s Central Valley Grower…
February 27, 2015
Skimpy snowpack leads Bureau of Reclamation to make unprecedented announcement that there will be a zero initial allocation for the second year in a row. Read More
Apples & PearsThe Recession That Keeps On Taking
February 27, 2015
We’re still seeing the aftermath of the Great Recession on consumers’ purchasing habits seven years later. Read More
Grower Achievement AwardSubmit Your Nomination For The 2015 Grower Achievement …
February 27, 2015
American Vegetable Grower magazine's annual award is designed to recognize an innovative operation that represents the spirit of excellence. Read More
FruitsMaximize Produce Profits By Focusing On Soil Health
February 27, 2015
Cover crops are just one of the ways you can help boost your trees’ and vines’ performance and your bottom line. Read More
FNV logo
CitrusPMA Announces Funding For Major Produce Marketing Progr…
February 26, 2015
The produce industry is getting into brand marketing in a big way. The Produce Marketing Association (PMA) has announced the launch of a new promotional campaign - FNV - designed to take a page from the marketing strategies of big-money consumer brands like Nike and Apple. Read More
GrapesWashington Winegrape Industry Announces Honors
February 26, 2015
Awards included Grower of the Year, Industry Service, Lifetime Achievement, Restaurant of the Year and Posters. Read More
GrapesSonoma Agriculture Preservation Plan Unveiled
February 26, 2015
Winegrowers’ 100-year business plan is the first of its kind in agriculture. Read More
Apples & PearsNew Plant Growth Regulator Use Expanded
February 26, 2015
Ten more states grant registrations for Fine Americas’ new Kudos PGR. Read More
Apples & PearsFrom The Road: IFTA Conference Day 5
February 26, 2015
Carlson lecture highlights where IFTA has been and looks to the next generation to continue the legacy. Read More
FruitsHave Faith In Science – Which Means GMOs [Opinion…
February 25, 2015
When it comes to farming, sticking with established, commonly accepted science is the way to go. Read More
Apples & PearsFrom The Road: IFTA Conference Day 4
February 25, 2015
Creating fruiting walls with mechanical hedgers can help increase light interception in the canopy, say researchers and growers. Read More
PotatoesPotato Grower Black Gold Farms Aquires George Wood Farm…
February 25, 2015
The transaction includes all production and packing operations.   Read More