Black Gold Farms, a potato producer with operations throughout the U.S., has kicked off the 2014 summer red potato harvest with its locally grown programs. The programs correspond with the operation’s harvesting schedule, starting in Texas and transitioning through additional growing regions including Georgia, the Mississippi Delta, and north into Indiana and the Red River Valley.
Unique 5-pound poly bags have been developed for each specific region that features local imagery and messaging designed to resonate with local consumers. In addition to on-pack messaging, there is also the opportunity for retailers to develop regionally specific campaigns and customizable point-of-sale materials to emphasize in-store product displays, as well as geo-targeted social media campaigns.
Black Gold Farms’ strategic network of farms has allowed them to meet the demand from retailers and consumers for locally grown produce, including red potatoes. These locally grown programs have increased Black Gold Farms’ overall sustainability efforts with reduced food miles, and keeping as much business local as possible.
Leah Brakke, director of marketing stated, “With the benefit of being the only potato grower and packer with our unique geographic diversity, we are able to provide a distinctive and exciting locally grown program for summer red potatoes; we see this as a huge opportunity for our retail customers to showcase local product and packaging that they can take pride in. Every location is different, and we want to capture that essence as much as we can.”
“Black Gold Farms’ is a fourthgeneration family farm, with more than 80 years of experience in the industry and our own production locations all over the U.S. We strongly believe that this particular program contributes to our sustainability efforts, as well as, being able to deliver offerings that other suppliers can’t provide, like a year round supply of potatoes from us, a single grower,” commented Glen Reynolds, national director produce sales.
Black Gold Farms is Number 3 in the North on American Vegetable Grower’s Top 100 list.
Source: Black Gold Farms press release