Celebrate National Farmer’s Day Every Day

Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day, which is Oct. 12.

The story of Florida agriculture is about farmers, their love for the land, and an industry that powers Florida’s economy. It has been written one generation at a time by families whose dedication puts food on Americans’ tables every day.

To honor farmers and to tell their story, the Florida Fruit & Vegetable Association has produced “The Story of Florida Agriculture: A Rich Legacy and a Bright Future,” an informational video about the producers who feed consumers and provide jobs in our communities.

It also highlights key economic facts about Florida agriculture that many consumers simply aren’t aware.

Our goal in producing the video is to raise awareness and to prompt ongoing conversations about the contributions of Florida farmers to our economy, our way of life, and our health and well-being. The video is designed for people to share it with their friends, elected leaders, civic groups, and others through social media and other means. It’s important for consumers to know what farmers do and why they do it, and it’s the job of each of us to talk to others about Florida agriculture.

Watch, Enjoy, Share

FFVA distributed the video to the 400-plus attendees at its annual convention last month in Naples. Now, we are making it widely available to other agricultural organizations, media outlets, bloggers, and others. We hope that you’ll watch it, “like” it on YouTube, download it, post it on your website, show it in meetings, blog about it, tweet about it, and post on Facebook and Instagram — and whatever other social media outlets you’re on.

In it, you’ll see some familiar faces. Several Florida farmers discuss the challenges and rewards of farming.

It’s important for growers to talk with consumers about farming, says Danny Johns, who grows potatoes and other vegetables at Blue Sky Farms in Hastings.

“Our population has lost track of where their food comes from, so it’s important we take every opportunity to try to educate the public on who we are and what we do,” he says. “We’re your neighbors. We grew up in the community and we support the community.”

The 4½-minute video details the economic impact of Florida farming. Agriculture and its related industries account for 1.52 million jobs — 14.3% of all jobs in the state. Statewide, revenue adds up to $148.6 billion a year. The video also highlights agriculture’s efforts to conserve water and soil resources so farming can continue for future generations. The best management practices used by South Florida growers, for example, has resulted in the reduction of phosphorous in water coming off their farms by an average of 56% over the past 20 years.

Growing Forward

Growers see a future full of opportunity, the video points out, using innovation and technology to improve how they farm and conserve natural resources. But also it emphasizes the legacy of the generations who have gone before to make the way for today’s operations.

“Even with all the water and labor issues we face, it goes back to family heritage,” says Keith Wedgworth of Wedgworth Farms. “I’m a fourth-generation farmer here in Belle Glade, and I want to make sure that I’m able to tell my kids that I was a part of that heritage that hopefully will be passed down for many generations to come.”

Topics: ,

Leave a Reply

2 comments on “Celebrate National Farmer’s Day Every Day

Citrus Stories
Flooded peach and grape groves from Irma at UF/IFAS HAEC
Citrus
October 16, 2017
Wrath of Hurricane Irma’s Rainfall Measured by the Trillions
Report says storm dropped enough gallons of water on Florida’s St. Johns River Water Management District to swamp 6.7 million football fields. Read More
Fallen citrus fruit in wake of Irma
Citrus
October 12, 2017
Irma Rains Down on Florida Citrus Crop Estimate
Initial USDA forecast reflects the fruits of what was left behind by monster storm. Read More
A water-logged citrus grove in Southwest Florida following Irma
Citrus
October 10, 2017
Impressions from Irma Indelible on the Florida Farmscape [Slideshow]
Striking images from the field reveal not only the storm’s destructive nature, but also paths to recovery and reconstruction. Read More
Citrus
October 9, 2017
(We Won’t Back Down … ) Stand Your Ground for Agriculture
You don’t have to be a super hero, rock star, or award-winning scientist to aid farming. You can help by supporting professionalism in fields. Read More
Greenhouse structure damage at SWFREC in Immokalee
Citrus
October 6, 2017
Complications Persist as Florida Growers Pick up After Irma
Ground zero perspective reveals how citrus and vegetable producers are facing different, daunting challenges in wake of destructive storm. Read More
Growers boot up drone technology on the farm
Citrus
October 5, 2017
Are You a Precision Grower?
Gathering, analysis, and application still seems to be the best basic definition of precision agriculture. Read More
Greenhouse structures flattened by Irma at C&B Farms
Citrus
October 5, 2017
Hurricane Irma Toll on Florida Farming in the Billions
Preliminary damage estimates confirm storm’s ferocity. Read More
A sea of citrus fruit floating in floodwater after Irma
Citrus
October 5, 2017
Tips to Help Hurricane-Stressed Citrus Trees
Cleaning up damage and small doses of nutrition the fastest path to helping blocks bounce back. Read More
Citrus
October 4, 2017
Goodlatte Officially Introduces the Ag Guestworker Act
On Monday, Rep. Bob Goodlatte (R-VA) introduced his Agricultural Guestworker Act of 2017 bill, which would replace H-2A with an H-2C program. Rep. Goodlatte introduced the bill to the House Judiciary Committee, which he chairs. Read More
honeybees
Citrus
October 2, 2017
$10 Million for Honeybee Health
National Honey Board, Project Apis.m investing in pollinator research. Read More
Swamped citrus in Southwest Florida
Citrus
October 2, 2017
Perseverance a Priority for Florida Farmers Post-Irma
Commissioner of Agriculture Adam Putnam heartened by the strides being made by growers around the state as they begin to recover from the hurricane. Read More
cash money in hand
Citrus
October 2, 2017
$18 Million in Grants Available for Value-Added Producers
Farmers in need of planning or working capital funds to move their ideas forward encouraged to check out program. Read More
Asian citrus psyllid closeup
Insect & Disease Update
September 28, 2017
Attention to Citrus Psyllid Control Critical After Hurricane Irma
Flushing trees will give HLB vector perfect breeding ground. Read More
Field of carinata
Citrus
September 27, 2017
Research on Jet Fuel Cover Crop Ready for Takeoff
Scientists seeking to find if carinata can sustainably feed future renewable energy demands. Read More
Citrus
September 27, 2017
Agriculture Offers Rare Opportunity for Bipartisan Action
A running theme from agricultural-friendly politicians speaking at the United Fresh Produce Association's Washington Conference was the need for a bipartisan approach to agriculture and immigration. Read More
The Latest
Citrus
October 19, 2017
Disaster Relief: Ways Florida Growers Ca…
With billions of dollars lost to Irma, financial assistance will be crucial for many. Read More
Citrus
October 18, 2017
How to Keep Track of Climate Change
Use cool tools to find out how your production methods may change in the future, how much your area is at risk, and how to limit your own impact on the climate. Read More
Citrus
October 17, 2017
USDA Issues Disaster Declaration for Hur…
Operators in designated counties eligible for emergency assistance. Read More
Citrus
October 16, 2017
Wrath of Hurricane Irma’s Rainfall…
Report says storm dropped enough gallons of water on Florida’s St. Johns River Water Management District to swamp 6.7 million football fields. Read More
Citrus
October 12, 2017
Irma Rains Down on Florida Citrus Crop E…
Initial USDA forecast reflects the fruits of what was left behind by monster storm. Read More
Citrus
October 10, 2017
Impressions from Irma Indelible on the F…
Striking images from the field reveal not only the storm’s destructive nature, but also paths to recovery and reconstruction. Read More
Citrus
October 9, 2017
(We Won’t Back Down … ) Stan…
You don’t have to be a super hero, rock star, or award-winning scientist to aid farming. You can help by supporting professionalism in fields. Read More
Citrus
October 6, 2017
Complications Persist as Florida Growers…
Ground zero perspective reveals how citrus and vegetable producers are facing different, daunting challenges in wake of destructive storm. Read More
Citrus
October 5, 2017
Are You a Precision Grower?
Gathering, analysis, and application still seems to be the best basic definition of precision agriculture. Read More
Citrus
October 5, 2017
Hurricane Irma Toll on Florida Farming i…
Preliminary damage estimates confirm storm’s ferocity. Read More
Citrus
October 5, 2017
Tips to Help Hurricane-Stressed Citrus T…
Cleaning up damage and small doses of nutrition the fastest path to helping blocks bounce back. Read More
Citrus
October 4, 2017
Goodlatte Officially Introduces the Ag G…
On Monday, Rep. Bob Goodlatte (R-VA) introduced his Agricultural Guestworker Act of 2017 bill, which would replace H-2A with an H-2C program. Rep. Goodlatte introduced the bill to the House Judiciary Committee, which he chairs. Read More
Citrus
October 2, 2017
$10 Million for Honeybee Health
National Honey Board, Project Apis.m investing in pollinator research. Read More
Citrus
October 2, 2017
Perseverance a Priority for Florida Farm…
Commissioner of Agriculture Adam Putnam heartened by the strides being made by growers around the state as they begin to recover from the hurricane. Read More
Citrus
October 2, 2017
$18 Million in Grants Available for Valu…
Farmers in need of planning or working capital funds to move their ideas forward encouraged to check out program. Read More
Citrus
September 27, 2017
Research on Jet Fuel Cover Crop Ready fo…
Scientists seeking to find if carinata can sustainably feed future renewable energy demands. Read More
Citrus
September 27, 2017
Agriculture Offers Rare Opportunity for …
A running theme from agricultural-friendly politicians speaking at the United Fresh Produce Association's Washington Conference was the need for a bipartisan approach to agriculture and immigration. Read More
Citrus
September 27, 2017
Will H-2A Become H-2C? Find Out What the…
Rep. Bob Goodlatte (R VA) is re-introducing a bill that aims to replace H-2A. Here are some of the ways it will differ from the current program. Read More