Central Florida Farm Goes Vertical To Capture ‘Buy Local’ Market
Getting Fresh From Florida
John Lawson says Fresh From Florida has been a big benefit to his farm in Ruskin. The marketing program offered by FDACS is a “must-have” according to Lawson. He says educational materials provided by the agency make for great handouts to the hundreds of school children who tour the farm every year.
In addition, Hydro Harvest Farms is among local growers hosted at Epcot during the International Flower and Garden Festival. Fresh From Florida arranges the appearance by local growers during the event.
“We are among about 20 growers at Epcot, and that visibility has brought business to the farm,” Lawson says. “Everybody should join Fresh From Florida because it is a resource under-utilized by growers here in the state.”
“We participate in trade and community events in which we can engage members like Hydro Harvest,”says Melissa Hunt, a marketing representative with FDACS. “For example, we invite members to exhibit at trade shows with us at a reduced price so they can be part of a larger initiative they may not have had the ability to do on their own.”
Annual membership costs only $50, making the program a great value for any size farm.