NBC’s hit reality TV series, “The Biggest Loser” and the world’s largest carrot grower, Grimmway Farms, have teamed up to bring awareness to the benefits of adding more fruits and vegetables to one’s diet. The deal is licensed through NBCUniversal Television Consumer Products and Shine America. Grimmway Farms baby carrots, along with other fruits and vegetables, will be featured on the upcoming season 14 of “The Biggest Loser” as a part of the show’s signature food plan for healthy living. The series will have a two-night premiere on Sunday, Jan. 6 and Monday, Jan. 7.
To encourage consumers to experience the benefits of a wholesome well-balanced diet that includes baby carrots, Grimmway Farms has created specially-marked packages featuring a Biggest Loser sweepstakes. From December 2012 through December 2013, consumers can enter the sweepstakes for the chance to win one of three, week-long stays for two at The Biggest Loser Resort along with hundreds of other fitness-inspired prizes, including the official Biggest Loser cookbooks and DVD series. The special packaging on Grimmway Farms baby carrots will feature a QR code and web-link enabling consumers to enter the sweepstakes on their mobile devices, right in the store.
“The Biggest Loser” and Grimmway Farms’ relationship builds on established evidence that low-calorie, vitamin-rich vegetables, such as baby carrots, are a nutritious component of a healthy weight-loss plan.
“’The Biggest Loser’ brand continues to focus on healthy living and promoting a healthy diet, including eating more fruits and vegetables,” said Monica Austin, senior vice president, Business and Brand Development, Shine America. “It is our goal to offer consumers all of the tools necessary to live The Biggest Loser lifestyle at home, and we believe that fruits and vegetables are an integral part of that.”
Baby carrots are fat- and cholesterol-free, low in calories — only 30 calories per serving — a good source of dietary fiber, and a nutritional powerhouse, providing more than 15 vitamins, minerals, and phytonutrients that are essential for good health. Carrots are an excellent source of beta-carotene, which the human body converts into vitamin A. Just one serving of baby carrots (about nine medium baby carrots) provides more than 200% of the recommended daily value for vitamin A. As shown in The Biggest Loser Simple Swaps book, baby carrots are a convenient and healthy substitute for chips, crackers, or bread. For more information about the nutritional benefits of carrots, please visit www.grimmway.com.