GrowingProduce.com Relaunches With Responsive Design For Mobile Migration

American Vegetable Grower, American/Western Fruit Grower, and Florida Grower magazines, longtime leaders serving the U.S. fruit, vegetable, and citrus markets, are celebrating the launch of their completely redesigned website, GrowingProduce.com. The new design responds to both direct user feedback and Growing Produce website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Growing Produce mission of being the information source for trending industry topics.

“Growing Produce is the roll-up site for our three industry-leading titles and offers growers the best of two worlds: deep vertical crop coverage in fruit, nuts, vegetables, and citrus; and cross-market coverage of areas of common interest such as marketing, farm management, and our GenNext Growers initiative,” says Jim Sulecki, corporate content director at Meister Media Worldwide, Growing Produce’s parent company.

Responsive design offers a different, customized experience for users depending on their device – phones, tablets, and desktop computers. This feature is especially important to GrowingProduce.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.
“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, director of digital media for Meister Media Worldwide.

The new site provides a higher profile for specific crops, topics and the three magazine brands through color-coded tags and larger images.
“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”

GrowingProduce.com is the second Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22% of the top 10 million websites, including CNN, The New York Times, Forbes, and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.

The work that went into enhancing the site’s form and function was well worth it, says Paul Rusnak, managing online editor for GrowingProduce.com. “There is so to much see, learn, and do on the site,” he says. “This transformation will further allow visitors to explore all that GrowingProduce.com has to offer.”

Topics: ,

Leave a Reply

Citrus Stories
Florida citrus packinghouse
CitrusLatest Florida Orange Crop Outlook Puts Brakes On Downward Roll — For Now
April 9, 2015
Updated numbers from USDA reveal count continuing to hover just above the 100 million box mark. Read More
CitrusForecasters Predict Historically Weak Atlantic Hurricane Season
April 9, 2015
Extended range outlook cites El Niño as culprit in what could be one of the least active seasons in recent memory. Read More
One World Challenge Wall
CitrusToday’s Youth Set To Sustain The World [Opinion]
April 9, 2015
A select group of University of Florida students are thinking of innovative ways to meet the challenges of supporting 9+ billion people on Earth by 2050. Read More
Summer Foley, Miss Florida Citrus 2015
Citrus6 Questions With Miss Florida Citrus 2015
April 7, 2015
Pageant's much-anticipated comeback brings with it a breath of fresh air. Read More
non-gmo label leafy greens
CitrusNational Farmers Union Supports Mandatory GMO Labeling
April 3, 2015
Organization calls on Congress for unified standards to bridge several pending labeling proposals. Read More
CitrusRainfall Relief Welcomed Across South Florida
April 3, 2015
Below-average precipitation for the region during March helps lower high water levels from what has been a rather wet Dry Season. Read More
CitrusEPA Says It Is Unlikely To Approve New Neonicotinoid Outdoor Uses
April 3, 2015
The agency is waiting until new bee data has been submitted and pollinator risk assessments are complete. Read More
The Latest
Natalie Parkell and Kevin Osburn of Vertical Horizon Farms
CitrusSmall Family Farms Can Survive [Opinion]
April 17, 2015
It is reassuring amid the corporate climate the agriculture industry has experienced in more recent times that there is still room for the little guy, and — more importantly — a need. Read More
Golden Rice
CitrusMore Social Commentators Changing Their Views On GMO Cr…
April 15, 2015
Could public opinion be swayed by evolving narration on genetic modification? Read More
CitrusFlorida Agriculture Rings Up Record $4.2 Billion In Int…
April 13, 2015
Accomplishment represents third year in a row that Sunshine State exports have topped the $4 billion mark. Read More
Florida citrus packinghouse
CitrusLatest Florida Orange Crop Outlook Puts Brakes On Downw…
April 9, 2015
Updated numbers from USDA reveal count continuing to hover just above the 100 million box mark. Read More
CitrusForecasters Predict Historically Weak Atlantic Hurrican…
April 9, 2015
Extended range outlook cites El Niño as culprit in what could be one of the least active seasons in recent memory. Read More
One World Challenge Wall
CitrusToday’s Youth Set To Sustain The World [Opinion]
April 9, 2015
A select group of University of Florida students are thinking of innovative ways to meet the challenges of supporting 9+ billion people on Earth by 2050. Read More
Summer Foley, Miss Florida Citrus 2015
Citrus6 Questions With Miss Florida Citrus 2015
April 7, 2015
Pageant's much-anticipated comeback brings with it a breath of fresh air. Read More
non-gmo label leafy greens
CitrusNational Farmers Union Supports Mandatory GMO Labeling
April 3, 2015
Organization calls on Congress for unified standards to bridge several pending labeling proposals. Read More
CitrusRainfall Relief Welcomed Across South Florida
April 3, 2015
Below-average precipitation for the region during March helps lower high water levels from what has been a rather wet Dry Season. Read More
CitrusEPA Says It Is Unlikely To Approve New Neonicotinoid Ou…
April 3, 2015
The agency is waiting until new bee data has been submitted and pollinator risk assessments are complete. Read More
FFVA Emerging Leaders Class 4 visits Tallahassee
CitrusMarch On Tallahassee A Fruitful Exercise For Florida…
April 2, 2015
Road trip to the state capital beneficial for Florida Fruit & Vegetable Association's board of directors and Class 4 of its Emerging Leader Development Program. Read More
CitrusCalifornia Snowpack Is Virtually Gone
April 2, 2015
With the lowest water content since 1950, the governor orders first-ever mandatory water reductions in cities and towns, and growers face tighter regulations. Read More
CitrusMake Every Day Ag Day
March 31, 2015
Another National Ag Day came and went on March 18. Did you do anything to promote it this year? Even Read More
Laboratory beakers
CitrusGrowing Demand For Magnesium Nitrate Spurs TradeMark Ni…
March 30, 2015
Via enhancements made to its manufacturing plant, Florida company is able to provide more of its product to various fertilizer distributors and retailers throughout the country. Read More
CitrusProposed Farm Bill Provision To Limit Payments To Non-F…
March 25, 2015
USDA has proposed a new rule which would limit payment to those who are only actively engaged in farming. Read More
Summer Foley gets crowned Miss Florida Citrus 2015 by 2004 winner Nikki Upthegrove Matthews and reigning Miss Florida Vicotria Cowen
CitrusMeet The New Miss Florida Citrus
March 24, 2015
Pageant marks comeback of longstanding industry tradition. Read More
CitrusFarm Bureau Says WOTUS Rule Would Ignore Exemptions
March 24, 2015
Common farming practices may be vulnerable to Clean Water Act enforcement under the rule. Read More
CitrusCalifornia Unveils $1 Billion Drought Package
March 23, 2015
Governor, legislative leaders, announce $1 billion emergency drought legislation. Read More