American Vegetable Grower, American/Western Fruit Grower, and Florida Grower magazines, longtime leaders serving the U.S. fruit, vegetable, and citrus markets, are celebrating the launch of their completely redesigned website, GrowingProduce.com. The new design responds to both direct user feedback and Growing Produce website analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Growing Produce mission of being the information source for trending industry topics.
“Growing Produce is the roll-up site for our three industry-leading titles and offers growers the best of two worlds: deep vertical crop coverage in fruit, nuts, vegetables, and citrus; and cross-market coverage of areas of common interest such as marketing, farm management, and our GenNext Growers initiative,” says Jim Sulecki, corporate content director at Meister Media Worldwide, Growing Produce’s parent company.
Responsive design offers a different, customized experience for users depending on their device – phones, tablets, and desktop computers. This feature is especially important to GrowingProduce.com, as the site is currently experiencing double-digit year-over-year growth in mobile and tablet users.
“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, director of digital media for Meister Media Worldwide.
The new site provides a higher profile for specific crops, topics and the three magazine brands through color-coded tags and larger images.
“We want to get more content in front of people,” Craine says. “There is so much content on the site and it is updated more often than people might know. Even if it’s older news, if it’s relevant, we want to offer that content to our users.”
GrowingProduce.com is the second Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22% of the top 10 million websites, including CNN, The New York Times, Forbes, and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs through 2014.
The work that went into enhancing the site’s form and function was well worth it, says Paul Rusnak, managing online editor for GrowingProduce.com. “There is so to much see, learn, and do on the site,” he says. “This transformation will further allow visitors to explore all that GrowingProduce.com has to offer.”