Mexico Has Potential For U.S. Sweet Potato Exports  

  1. Photo courtesy of American Sweet Potato Marketing Institute
    The sweet potato in the lower right corner was produced in the U.S. Photo courtesy of American Sweet Potato Marketing Institute

    The American Sweet Potato Marketing Institute (ASPMI) sees Mexico as holding tremendous potential for U.S. sweet potato exports over the coming years, thanks to efforts funded by the USDA Foreign Agricultural Service’s Emerging Markets Program (EMP) to assess the market and help buyers embrace U.S. product.

    With the help of EMP funds, ASPMI recently conducted an assessment of the Mexican market for U.S. sweet potatoes concluding that opportunities abound for U.S. exports if Mexican buyers better understand the grades, sizes, and superior quality of U.S. product. Interviews with the country’s top importers showed strong interest in U.S. sweet potatoes and, as a result of contacts made while conducting the assessment, a large food retailer in Mexico began placing orders.

    While export volumes are currently small, ASPMI forecasts exports growing 300% over the coming years if Mexican buyers are provided the training and promotional support to better source U.S. sweet potatoes.

    “EMP funding was critical in helping ASPMI identify this important new opportunity, without which the market would have remained untapped,” ASPMI President Johnny Barnes says.

    ASPMI was formed in 2013 to promote the unique attributes of U.S. sweet potatoes abroad, leveraging USDA Foreign Agricultural Service (FAS)-administered programs.

    These cost-share programs, such as the Emerging Markets Program and the Market Access Program (MAP), allow the association to reach markets that were untapped until recently. Most sweet potato operations are small to medium family-owned farms; MAP funds give them the assistance needed to access new export markets that they otherwise would not be able to reach, according to ASPMI.

     

Topics:

Leave a Reply

Farm Management Stories
Florida Ag Hall of Famer William Cook
Citrus
May 23, 2017
Search is on For Next Crop of Florida Agriculture Hall of Famers
Nomination period now open for longtime industry honor. Read More
Online shopping graphic for GenNext Growers webcast
GenNext Growers
May 22, 2017
How to Make Dollars and Sense of Today’s Produce Marketplace Mayhem
Despite current challenges impacting the future of the North American fruit and vegetable industry, there are opportunities to be had. Read More
Citrus
May 20, 2017
Short on Water, Florida Growers Know How to Dig Down Deep
Through drought, smoke and brush fires, it’s plain to see you farmers have been doing your part to conserve and preserve one of our most precious resources. Read More
seattle port shipping
Citrus
May 20, 2017
USDA Creates Undersecretary for Trade
Reorganization puts trade, farm production as top priorities for the agency. Read More
Gary Reeder of West Coast Tomato/McClure Family Farms in Florida
GenNext Growers
May 18, 2017
Five Delegates to Represent U.S. at Youth Agriculture Summit
More than 1,000 applied as delegates to help tackle global food security challenge at international event. Read More
Apples & Pears
May 15, 2017
U.S. Apple Board Member Stresses Labor Reform At Senate Farm Bill Hearing
Michigan apple grower says agriculture’s future depends on Farm Bill funding. Read More
Burn ban sign posted along S.R. A1A in Flagler County, FL, due to drought conditions
Citrus
May 15, 2017
Drought Conditions Deepen Across Central Florida
Water Shortage Warning Order expanded to all counties within St. Johns River Water Management District. Read More
Farm Management
May 9, 2017
Promote Efficiency by Taking Advantage of These Tech Tools
From animal housing to tillage, USDA's NRCS has you covered. Read More
farm labor pic for web
Fruits
May 4, 2017
Senate Democrats Unveil New Ag Labor Plan
Feinstein, colleagues introduce legislation to shield farmworkers from deportation. Read More
Port Of Miami shipyard
Citrus
April 29, 2017
Florida Ag Commissioner Pushes for Probe into Unfair Trade Tactics
With a focus on Mexico, letter sent by Adam Putnam to the U.S. Department of Commerce Secretary stresses need for level playing field. Read More
Fruits
April 28, 2017
Don’t Miss the Ripple Effect of Ag Labor
When addressing the topic of ag labor, don’t ignore the ancillary benefits each agriculture job supports. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Judi Whitson, 2016 Florida Woman of the Year in Agriculture
Citrus
April 24, 2017
Who Will Be Florida’s next Woman of the Year in Agriculture?
Nomination period now open for longstanding recognition from FDACS. Read More
GenNext Growers
April 22, 2017
Next Generation of Leaders Gets Yearlong Almond Immersion
Almond Leadership Program enters its ninth year with the 2017 class. Read More
The Latest
Farm Management
May 25, 2017
Plight of Trade Policy Grounding Many U.…
Much-needed investments in labor-saving technology could be key to long-term survival. Read More
Farm Management
May 25, 2017
Florida Farm Winning Case for Medicinal …
Judge rules in favor of 3 Boys Farm in the quest to expand its crop/business portfolio. Read More
Citrus
May 25, 2017
Are We Overstating the World’s Ove…
If growers can’t achieve a fair return on investment and stay in business, it won’t matter what the population is in 2050. We all will be trouble. Read More
Citrus
May 23, 2017
Search is on For Next Crop of Florida Ag…
Nomination period now open for longtime industry honor. Read More
Citrus
May 20, 2017
Short on Water, Florida Growers Know How…
Through drought, smoke and brush fires, it’s plain to see you farmers have been doing your part to conserve and preserve one of our most precious resources. Read More
Citrus
May 20, 2017
USDA Creates Undersecretary for Trade
Reorganization puts trade, farm production as top priorities for the agency. Read More
Citrus
May 15, 2017
Drought Conditions Deepen Across Central…
Water Shortage Warning Order expanded to all counties within St. Johns River Water Management District. Read More
Farm Management
May 9, 2017
Promote Efficiency by Taking Advantage o…
From animal housing to tillage, USDA's NRCS has you covered. Read More
Citrus
April 29, 2017
Florida Ag Commissioner Pushes for Probe…
With a focus on Mexico, letter sent by Adam Putnam to the U.S. Department of Commerce Secretary stresses need for level playing field. Read More
Citrus
April 27, 2017
Trump Creates Agricultural Task Force
Panel to examine issues facing today’s growers including labor, food safety, and regulations. Read More
Citrus
April 26, 2017
Perdue Sworn in as Ag Secretary
USDA launches Twitter account to help promote the industry. Read More
Citrus
April 24, 2017
Who Will Be Florida’s next Woman of the …
Nomination period now open for longstanding recognition from FDACS. Read More
Citrus
April 21, 2017
Alliance Stepping Up Efforts to Protect …
The Specialty Crop Farm Bill Alliance has kicked off its efforts to communicate to Congress its priority needs for the Read More
Citrus
April 18, 2017
Citrus Growth Path Uncertain as Florida …
According to the latest Lay of the Land Market Report, the waiting game for a solution to greening has tempered groves sales. Read More
Farm Management
April 18, 2017
Survey Says New York Growers Lost More t…
Growers say they suffered more than 50% crop losses in Western New York. Read More
Citrus
April 17, 2017
Florida Flush with Water Shortage Warnin…
Conservation practices preached throughout the state as exceptionally dry pattern persists.  Read More
Farm Management
April 12, 2017
How California’s No-Drought Status…
Find out which previous orders are rescinded as a result of the drought being declared over — and which ones are not. Read More
Farm Management
April 12, 2017
Take the Stress out of Food Safety Insp…
Buurma Farms has a low-tech, common sense system in place that keeps its produce as safe as possible, and makes passing inspections easy. Read More