Pioneer Growers Launches Two New Packaged Sweet Corn Products

In preparation for the upcoming sweet corn season, Pioneer Growers is launching two new innovative packaged sweet corn products providing consumers with more convenience and value-added options in-store. This includes a tray package with eight ears of corn sold in a 10-count case instead of the 12-count industry standard and a grab-and-go microwavable bag package. Both products feature the Green Giant Brand.

The new tray package includes eight ears of corn sold in a 10-count case instead of the 12-count industry standard.
The new tray package includes eight ears of corn sold in a 10-count case instead of the 12-count industry standard.

“We developed the 10-count case to assist retailers in reducing shrink,” stated Jon Browder, Pioneer sales manager. “Most companies offer 12 trays per case but we felt the reduced size would provide retailers with both cost savings and increased value.” The new 10-count case is available with yellow, white, and bi-color sweet corn varieties.

The grab-and-go-designed bags hold 12 corn cobbettes per consumer package. Each “cobbette” is individually wrapped in steam-fresh microwavable bags. The 30-ounce Green Giant-branded re-sealable bags are available in a six-count carton.

The grab-and-go-designed bags hold 12 corn cobbettes per consumer package. Each “cobbette” is individually wrapped in steam-fresh microwavable bags.
The grab-and-go-designed bags hold 12 corn cobbettes per consumer package. Each “cobbette” is individually wrapped in steam-fresh microwavable bags.

“This type of package is the first of its kind available for sweet corn,” stated Browder. “This not only provides consumers with options for single-serving sizes but the microwavable packaging provides a convenient solution for fresh prepared corn in minutes.”

Both products will be ready to ship during the upcoming sweet corn season from April 1st through July 4th. “Our sales data analysis shows that consumers who purchase packaged corn continue to purchase this product even during the peak bulk corn season,” said Gene Duff, vice president and general manager. “Packaged corn provides added value to the corn category during the Spring/Summer season and we’ve seen increased sales results using the Green Giant brand.”

As part of the Green Giant program, both products will also feature the Box Tops for Education coupon, one of the nation’s largest school loyalty programs with over 90,000 K-8 schools participating nationwide.

Source: Pioneer Growers news release

Topics:

Leave a Reply

Marketing Stories
Beer in a glass
Citrus
January 19, 2016
Let’s Raise A Glass To Florida’s New Batch Of Alternative Crop Prospects [Opinion]
Challenges with unique solutions are needed to make the agriculture sector stronger. Read More
Bartlett pear
Apples & Pears
December 8, 2015
USA Pears Launches Month-Long Marketing Blitz
USDA has officially declared December as National Pear Month. Pear Bureau Northwest (USA Pears) is marking National Pear Month with Read More
Florida Department of Citrus Amazing logo
Citrus
December 6, 2015
Florida Department Of Citrus Thankful, Hopeful As New Season Sets In
Organization's executive director says cutting-edge technology key to delivering brand message. Read More
USDA Photo Credit: Lance  Chueng
Farm Management
December 2, 2015
Don’t Take Advantage Of Views On “Local” When Marketing
“Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, when she Read More
closeup of turkey with another foul in the background
Fruits
November 20, 2015
Average Cost Of Classic Thanksgiving Meal Breaks $50 Mark
Thanks to uptick in turkey prices, American Farm Bureau Federation’s annual survey puts feast for 10 in uncharted territory. Read More
shish kabobs on the grill
Citrus
November 19, 2015
7 Food Predictions For 2016
UF/IFAS experts forecast what will be making it to more plates in the coming year. Read More
A bird's eye view of construction on Angry Orchard's new cider research facility in the Hudson Valley region of New York.
Apples & Pears
October 29, 2015
Hard Cider — From Hype To Here To Stay
I’ve been following the hard cider industry for as long as I’ve been writing for our magazine. It’s been really Read More
The Latest
Citrus
February 10, 2016
Who Will Be Crowned Miss Florida Citrus …
Contestants invited to carry on a time-old industry tradition. Read More
Farm Management
January 26, 2016
Black Gold Farms Launches Red Potato Pro…
Red potato supplier unveils “Spice Up Your Spud Life” promotion to capitalize on American Heart Month. Read More
Marketing
January 20, 2016
The United States Potato Board Launches …
The Spud Nation Food Trucks are part of the new marketing and education effort. Read More
Citrus
January 19, 2016
Let’s Raise A Glass To FloridaR…
Challenges with unique solutions are needed to make the agriculture sector stronger. Read More
Apples & Pears
December 8, 2015
USA Pears Launches Month-Long Marketing …
USDA has officially declared December as National Pear Month. Pear Bureau Northwest (USA Pears) is marking National Pear Month with Read More
Citrus
December 6, 2015
Florida Department Of Citrus Thankful, H…
Organization's executive director says cutting-edge technology key to delivering brand message. Read More
Farm Management
December 2, 2015
Don’t Take Advantage Of Views On “Local”…
“Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, when she Read More
Fruits
November 20, 2015
Average Cost Of Classic Thanksgiving Mea…
Thanks to uptick in turkey prices, American Farm Bureau Federation’s annual survey puts feast for 10 in uncharted territory. Read More
Citrus
November 19, 2015
7 Food Predictions For 2016
UF/IFAS experts forecast what will be making it to more plates in the coming year. Read More
Apples & Pears
October 29, 2015
Hard Cider — From Hype To Here To Stay
I’ve been following the hard cider industry for as long as I’ve been writing for our magazine. It’s been really Read More
Farm Management
October 28, 2015
Building A Business Takes More Than Buzz…
A marketing plan that includes every currently popular catch phrase is going to raise more red flags than interest in a business proposal. Read More
Citrus
October 26, 2015
First Woman To Lead Florida Department O…
Shannon Shepp has been serving as interim executive director since July. Read More
Marketing
October 14, 2015
Date Set For Final Hearing On Florida Pe…
Up next a vote, if enough growers support moving the program forward. Read More
Farm Marketing
October 6, 2015
Build Your Farm’s Brand Through Fa…
Bringing people to your farm during the off season can be as easy as setting a dinner table. Read More
Citrus
October 6, 2015
USDA Awards Nearly $35M To Support Local…
Funding supports local food systems, farmers markets and healthier eating for SNAP participants. Read More
Citrus
October 5, 2015
Specialty Crops Get $113M Boost From USD…
Funds to bolster local and regional farmers’ markets. Read More
Apples & Pears
September 30, 2015
USApple’s “Buy an Apple, Help a Student”…
Already U.S. Apple Association (USApple)’s fall seasonal campaign is off with a bang. With 11 school projects from across the Read More
Apples & Pears
September 30, 2015
With Agritainment, Everybody’s A Critic
This time of year brings a renewed interest in everything apples — apple pies, cider, apple-scented candles. So it’s no Read More
[gravityform id="62" title="false" description="false"]