Western Growers (WG) officially launched the second annual Innovation Arena Competition, which will offer six agtech start-up companies an opportunity to compete for two winning prizes and exposure to the nation’s leading agricultural operations. The competition is part of WG’s continued commitment to accelerate the development of technology that will help solve agriculture’s biggest challenges.
“Western Growers is dedicated to supporting startups as they create technologies that address the increasing number of demands growers, shippers and fresh food processors face every day,” said Hank Giclas, Western Growers’ Senior Vice President, Strategic Planning, Science & Technology. “WG events such as the Innovation Arena give startups the resources they need to tailor their product to industry needs and connect them to critical ag leaders.”
Applications are now open and will be accepted until Sept. 29 at 5 p.m. To participate, applicants must be qualified start-up companies that are innovating agtech solutions to solve issues such as labor availability, water scarcity, water quality, food safety, planning/optimization, big data, and compliance cost.
Applicants who are chosen will compete during the Innovation Arena at the 91st Western Growers Annual Meeting on Nov. 8, in Hawaii. WG will provide complimentary registration ($1,099 value), two nights lodging at the Grand Hyatt Kauai and $1,000 for travel expenses for one individual from each selected company.
Two winners will receive a complimentary one-year membership with Western Growers and a coveted spot in the WG Center for Innovation & Technology in Salinas, CA. Benefits include prominent networking opportunities with leading fresh produce companies; ample exposure to agricultural-related organizations throughout California, Arizona, and Colorado; training and mentorship from industry professionals, including legal, HR, insurance, financial and communications experts; and more.