Wysocki Produce Farm

Wysocki Produce Farm

The Wysocki family farm in 1953 was a 15-cow dairy with 30 acres of potatoes sold in bulk off the field or stored in the basement of the farmhouse. The Wisconsin farm’s owner, Francis Wysocki Sr., a tavern keeper who ran three pickle stations for Jewett and Sherman, had three sons. Two of the boys, Louis and Francis Jr., were exiting high school that year and the farm needed to grow to support the family. So, they started into the farming business with their father. At the time, deep well irrigation was first coming to Wisconsin, opening up large areas for growth, and the brothers used it to grow the business, says Louis’ son Jim. In 1961 they began packaging potatoes, and incorporated the farm in 1964. Seven years later the Wysockis formed what is now the Russet Potato Exchange and Louis began selling potatoes over the phone. In 1978, Paragon Potato Farms was incorporated in partnership with Nick Somers, who shut down his packingshed, bought into the farm, and brought his production to an expanded facility at the Wysocki farm. In 1999, that building was destroyed by fire and a new facility 20 miles south was purchased and renovated into the current facility in Bancroft, WI.

As the farm expanded, “the mantra was to obtain economies of scale. The acreage increased, fields got larger, equipment got bigger, irrigation was added, and the yields increased,” Jim says. “The dairy was eliminated and eventually the field corn was phased out in favor of canning vegetables like sweet corn, peas, and snap beans.”

Farm management transitioned to the second generation in the ‘90s and in 1997, Jeff Sommers merged his farm with the Wysockis, bought into equal ownership, and became the farm manager. Today, Wysocki Produce Farm is one of AVG’s Top 100 Growers.

Starting out with 30 acres of potatoes, 30 acres of field corn, 50 acres of alfalfa, 5 acres of cucumbers, and 15 acres of oats, today the farm spans 8,400 acres with 2,688 acres of potatoes, 1,704 acres of snap beans, 939 acres of field corn, 822 acres of alfalfa, 770 acres of sweet corn, 432 acres of peas, and 678 acres in rotation, says  Jim, who is CFO of all three operations.

“When we established, we were in one township accessible by tractor in 10 minutes to the furthest fields. We are now in five counties and it is 45 minutes by pickup to the furthest fields,” he says. “The owners used to do most of the actual farm labor and through hard work and long hours they were able to generate several wages each, as well as grow profitable crops. Now the owners’ focus is more on people management, planning, and facility management. The hard work and long hours remain but the tractor driving days are now relegated to hobby farming on weekends.”

Investing For Success

The three operations’ main customers include McCain brand french fries and Seneca canning, as well as retailers Super Valu, Costco, Kroger, Caito, and Sysco.

To remain efficient and cost-effective, Jim says the operation invests heavily on technology and equipment.

“We spend on average $500,000 per year on farm equipment and we spend it on the same level in good and bad years,” he says. “In all our businesses, we focus on making individual tasks simpler or less time consuming and then reorganize job duties when enough changes warrant it.”

He says irrigation is a big area of investment as the farm converts to controlling pivots from a laptop in a truck using a cellular card. The operations also adopted 24-hour tilling, planting, and harvesting 10 years ago as a way to reduce equipment investment and to try to reduce workloads to levels that would attract quality employees.

Currently, Wysocki Produce Farm employs 50 people year-round and 125 seasonally for harvest; Russet Potato Exchange employs 30 people; and Paragon Potato Farms employs 75 people. All three businesses include many Wysocki family members. Russ Wysocki is CEO and manager of Russet Potato Exchange; Gary Wysocki is Paragon Potato Farm specialty products manager. Russ, Gary, and Jim are Louis’ sons, and son-in-law Kirk Wille is Paragon’s raw product and facilities manager. Francis’ son Bill is manager of Paragon Potato Farm and son Dan is farm supervisor. Partner Nick Somers is president of Paragon and Jeff Sommers (no relation to Nick) manages Wysocki Produce Farm. Louis and Francis are still very involved as advisers, Jim says.

“Our management team has faced a lot in our early years with low-price years, flooding rains, late blight, and the fire, and it has made us stronger and more focused on creating sound relationships with each other and our partnering businesses,” he says. “We  hope with the grace of God and hard work that we will be able to continue as a unit for awhile.”

Back To The Future

Today, the operation is “transitioning forward to its past” by constructing a 3,000-cow dairy farm to extend rotations, improve soil management, and diversify financial interest, according to Jim.

“We will be using the manure to generate electricity to sell and the composted manure for fertilizer and organic material,” he says. “It also allows us to do less tillage and extend rotations to make the disease and weed pressure abate.”

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7 comments on “Wysocki Produce Farm

  1. I am wondering on the policy of hunting on Wysocki produce farm inc land. I own property adjoining Wysocki property and was in contact wit Jeff Summers and was informend that they do not allow anyone encluding employes to hunt there property.

    Can someone clairify this information for me?

    Sincerely,

    Peter A. Stojak

  2. I am wondering on the policy of hunting on Wysocki produce farm inc land. I own property adjoining Wysocki property and was in contact wit Jeff Summers and was informend that they do not allow anyone encluding employes to hunt there property.

    Can someone clairify this information for me?

    Sincerely,

    Peter A. Stojak

  3. You won,t believe how I found your site,and where I was when I found it!!Glad to see you have a 1st class operation,and truely enjoyed the History.759672,Hello from Texas

  4. Here is what I just learned about the proposed 3,000 cow dairy farm that is being constructed by the Wysocki Produce Farm: There are 46 high capacity wells proposed. many of these wells will be in close proximity to ten mile creek, and could affect the quality of the water, and also the quantity.(ie little plover river) The agricultural runoff could flow into spring branch creek which feeds our lakes, and into the petenwell flowage which is already burdened with blue green algae. There is also the concern about dust. dust can blow as much 20 miles. antibiotics carried in the dust can mutate viruses and cause respritory diseases. Can I get some feedback about these claims?

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