Strawberry Growers Aim To Connect With Consumers
The 2012 Berry Field Day was hosted at the Gulf Coast Research and Education Center in Balm, FL, in February. A panel of strawberry growers featured a wide-ranging discussion on a number of topics including reaching the consumer more directly and producing what they desire to drive retail purchasing of strawberries. Gary Wishnatzki, Wish Farms; David Spivey, Spivey Farms; and Mark Greeff of Driscoll’s participated in the panel. The speakers noted that social media is one way growers can directly connect with the consumer.
