Long-Term Market Outlook For Orange Juice
During the 2012 Florida Citrus Show, Bob Norberg, director of research and operations for the Florida Department of Citrus, provided his research on the future of orange juice consumption in the U.S., as well as globally. He noted that future consumption trends look promising, but stressed Florida growers will need to increase bearing trees and boxes produced to meet the demand.
Also in this video is the latest TV commercial running to promote the consumption of orange juice. Called the “Diner,” the TV spot gives one man’s funny outlook on his day, which will be fueled by OJ.
Special thanks to KeyPlex for being exclusive sponsors of Florida Citrus Show Extended Content Coverage.
