Lisa Lochridge

Florida Fruit and Vegetable Association Standing Strong at 75

2018 has been an extra busy campaign for the industry association celebrating a milestone anniversary.

Cheers to Celebrating 75 Years of Florida Agriculture

Florida Fruit & Vegetable Association’s annual convention reaches a mighty milestone.

What’s on Your Veggie Tray? Be Sure to Share

When it comes to telling the story of agriculture, it’s important to serve up the facts. Crop-centric infographics are one way to spread the word.

Young Farmers Learning Straight From the Source

Crop of emerging industry leaders from Florida step out of the field to visit with state lawmakers on their turf.

Growers Waiting out NAFTA Saga as It Sails Into 2018

Calls for a separate domestic industry provision for perishable and seasonal products adding more confusion to the clutter.

Perseverance a Priority for Florida Farmers Post-Irma

Commissioner of Agriculture Adam Putnam heartened by the strides being made by growers around the state as they begin to recover from the hurricane.

Building Strong Advocates for Farming a Class Act

Emerging leader development for agriculture starts from the ground up.

Specialty Crop Concern Feeds Need to Negotiate NAFTA Now

Although trade talk objectives may not deliver the short-term relief for Florida fruit and vegetable growers, they appear on the right track.

Trade Talk to Top Florida Fruit & Vegetable Association Convention Agenda

Trade issues are top of mind these days for specialty crop producers. Efforts have been underway since early […]

Alliance Stepping Up Efforts to Protect Specialty Crops

The Specialty Crop Farm Bill Alliance has kicked off its efforts to communicate to Congress its priority needs […]

Unfair Trade Taking Its Toll on Florida Farmers

Local grower community hopeful over President Trump’s announced intention to renegotiate NAFTA.

In-The-Field Learning Invaluable for GenNext Growers

Annual tour allows Florida’s future farming leaders the chance to have open and honest discussions with CEOs and managers and tap into their knowledge.

How Farming’s Deep Roots Can Inspire Job Appreciation

I tell my friends I have the best job around. Why? Because of this industry and the people who work in it.

Insight Welcome On Florida Agriculture’s State Of The Industry

Poorly thought-out government policies loom as a major threat that prevents Florida farmers and ranchers from feeding a hungry world.

Celebrate National Farmer’s Day Every Day

Florida agriculture has a compelling story to tell every day, but what better time to tell it than National Farmer’s Day?

My First Trip To Cuba Proves Fruitful

The five-day journey was enlightening, providing participants with a better perspective of the state of agriculture in this country 90 miles off Florida’s coast.

Florida Growers Putting Food Safety On Front Burner

Specialty crop industry stakeholders hungry to understand what’s ahead as FDA begins implementing new food safety rules.

Field Tour Provides Reality Check For Florida Regulators

Annual event allows representatives of federal and state agencies to get an up-close look at Florida agriculture.

Crisis Management 101: How To Apologize Appropriately

Saying ‘I’m sorry’ during a crisis situation may not be easy. But in the long run, it can make a significant difference in how your company’s brand and reputation weather a storm.

Florida Growers Encouraged To Be Graphic For Better Public Relations

The Florida Fruit & Vegetable Association has created visual aids for growers seeking to educate the public on what they do.