What’s on Your Veggie Tray? Be Sure to Share

FFVA tomato AgFacts infographic

This is one of four newly released crop-centric infographics from the Florida Fruit & Vegetable Association designed to inform and share on social media platforms.

The Florida Fruit & Vegetable Association (FFVA) is serving up a new batch of veggie tray-inspired infographics designed to help educate friends, neighbors, customers, and others about the impact and nutrition of specialty crops in a fun, consumer-friendly way. The crop-centric infographics highlight interesting facts and figures to encourage awareness and consumption of some of Florida’s top-grown produce: oranges, strawberries, tomatoes, and sweet corn. Who knows — they may even help you at trivia night some weekend.

For example, did you know that on average there are 200 tiny seeds on a strawberry? Or that the average ear of corn has 800 kernels arranged in 16 rows? (I’m sure some of you did know that, actually.) Of course, in today’s social media world, these are made to be widely shared on Facebook, Twitter, Instagram, and whatever other channels you use. We’re using the hashtags #AgFacts and #VeggieTray. You can find all four crop-centric infographics for downloading at FFVA.com/agfacts.

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Celebrating 75 years
FFVA is pleased to feature internationally recognized multimedia artist, speaker, author, and innovator Phil Hansen as our Cracker Breakfast keynote speaker at FFVA 2018, set for Sept. 25-27 at The Ritz-Carlton in Naples. This will be an extra special convention because FFVA is celebrating 75 years of service.

Crashing irreverently through conventional boundaries, Hansen works at the intersection of traditional art, electronic media, offbeat materials, and interactive experiences. He is most widely known for his meta-art and videos that document the creation process (sometimes even through destruction), showing that art is action, not just result. Hansen’s work also extends into traditional media with features on the Discovery Channel, “Good Morning America,” “Last Call with Carson Daly,” and many more.

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For those who have seen Hansen’s art, it’s hard to imagine that his artistic journey nearly came to an end when a tremor developed in his drawing hand. In exploring new ways to create, he discovered by embracing his shake, his limitations could become the passageway to creativity.

Hansen’s inspirational story was first shared on the TED stage to a standing ovation and then around the world, including on PBS, BBC, and CCTV. His ability to draw parallels to the business setting has won him followers among industry and business leaders, leading to invitations to speak at the TED2013 conference, Adobe MAX Creativity Conference, World Summit of Nobel Peace Laureates, and the Million Dollar Round Table.

We promise you’ll enjoy Hansen’s inspirational and unique presentation, as well as all the other sessions during the convention. Registration for FFVA 2018 will open next month, but you can make your room reservations now by going to FFVA.com/convention or by calling 1-877-590-8187. Be sure to reference Florida Fruit & Vegetable Association.

Hail to the Road Warriors
South Florida was the setting for the most recent trip of FFVA’s Emerging Leader Development Program Class 7 as the group toured farms and packinghouses for 2½ days. From Belle Glade, to Boynton Beach, to Clewiston, the class talked with growers of sugarcane, celery, lettuce, and more. They got an up-close look at citrus processing and the ravages of greening, and they sat in on a meeting of the Sunshine Sweet Corn Farmers of Florida.

The tour opened the doors for class members to discuss with company founders, farm managers, and other topics such as water use, production practices, labor issues, as well as pest and disease pressures. At each tour stop, class members and hosts exchanged thoughts and perspectives about growing specialty crops in Florida.

This year, the group was joined on the South Florida trip by four members of Western Growers Association’s (WGA) Future Volunteer Leaders from California and two WGA staff members. It was an opportunity for Class 7 participants to extend their networks beyond the Sunshine State.

In July, the group will tour fruit and vegetable production and packinghouses in California’s agriculture-rich Salinas Valley. It is the culmination of the year-long program, followed by graduation at FFVA’s annual convention.

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