Pink Lady America Asking People To Think Pink On Valentine’s Day

Posted by Brian Sparks|February 12, 2014

Pink Lady America (PLA) is encouraging consumers to give more nutritious alternatives to the traditional Valentine’s Day gifts.

“Nobody is happier than we are about the start of a consumer turn toward healthier choices in the supermarket especially when it comes to fruit and vegetables,” says Dr. John Reeves, PLA General Manager in Yakima, WA. “At the same time we aren’t suggesting there not be a continued giving of Valentine’s Day presents which are sweet and tasty. All we’re saying is there’s an easy way to give a loved one a very tasty treat and have it be healthy too. (You) don’t need candy to have sweetness and with this apple there’s a bonus as it’s not just sweet, it’s sweet-tart.”

The Valentine’s Day launch of the program is the beginning of three-part initiative aimed at making healthier choices, including “Take A Pink Lady For A Walk” to encourage consumers to add a daily 20 minute walk for improved heart health, with a Pink Lady apple as a snack. The second is highlighting the benefits of choosing an apple as a snack over junk foods. The third will promote the results of a Cornell University study in which children were found to select apples and healthy snacks if they are branded with cartoon stickers.

Source: Pink Lady America