Red-Fleshed Apple Commercialization Program Announced

Red Flesh 1

Advertisement

Proprietary Variety Management (PVM) recently announced the licensing and commercialization of a variety development program for red fleshed apples to be grown in Washington with Stemilt Growers LLC, and Chelan Fresh Marketing. PVM will license each sub-licensee directly and work with them singularly.

The program, known as “Hidden Surprise,” will start with test blocks and tree propagation under the direction of PVM affiliate, Brandt’s Fruit Trees, Inc. The program also covers naming and trademark development decisions along with future marketing and promotion activities of the red-fleshed apples.

The red-fleshed apple selections were developed in the tree fruit breeding endeavor by Bill Howell of Howell Fruit Advantage, LLC, of Prosser, WA.

PVM, located in Yakima, WA, was founded in 2012 and works with breeders, nurseries, growers, and shipper/marketers. It is also linked to the Associated International Group of Nurseries (AIGN). Stemilt Growers LLC, headquartered in Wenatchee, WA, is the largest fruit growers, packer, and shippers of apples, cherries, and pears in the state. Chelan Fresh Marketing, LLC, in Chelan, WA, is one of Washington state’s largest marketers of fresh apples, pears, and cherries.

Top Articles
Have a Plan For Climate Change? Why Fruit Growers Need To Act Now

Proprietary Variety Management (PVM) recently announced the licensing and commercialization of a variety development program for red fleshed apples to be grown in Washington with Stemilt Growers LLC, and Chelan Fresh Marketing. PVM will license each sub-licensee directly and work with them singularly. The program, known as “Hidden Surprise,” will start with test blocks and tree propagation under the direction of PVM affiliate, Brandt’s Fruit Trees, Inc. The program also covers naming and trademark development decisions along with future marketing and promotion activities of the red-fleshed apples.

The red-fleshed apple selections were developed in the tree fruit breeding endeavor by Bill Howell of Howell Fruit Advantage, LLC, of Prosser, WA.

PVM, located in Yakima, WA, was founded in 2012 and works with breeders, nurseries, growers, and shipper/marketers. It is also linked to the Associated International Group of Nurseries (AIGN). Stemilt Growers LLC, headquartered in Wenatchee, WA, is the largest fruit growers, packer, and shippers of apples, cherries, and pears in the state. Chelan Fresh Marketing, LLC, in Chelan, WA, is one of Washington state’s largest marketers of fresh apples, pears, and cherries.

1

Leave a Reply

Avatar for Drew Madzin Drew Madzin says:

When will the red flesh apples trees be ready for sale?

Avatar for IEatALotOfApples IEatALotOfApples says:

How do they taste? Like normal apples?

Avatar for Jessica Jessica says:

I know this is an old post, but for possible future readers if they haven’t eaten these apples…
they taste like an apple. the ones i’ve eaten are more on the tart side and had a raspberry undertone. Everything about the apple was the same, just a neat color. I also wonder if the raspberry flavor was more from the color my brain associated with it, because if you close your eyes it just tastes like an apple with a bit of tart. The more ripe it becomes, the sweeter they are. I found an orchard in Malo with heirloom trees and one in Ferndale (not sure if it was an heirloom or hybrid like in this program)

Avatar for Adam Adam says:

These are starting to show up in supermarkets this year, mostly Airlie Redflesh x Honeycrisp crosses. If you’ve ever had Airlie (and Honeycrisp) you will not be surprised by the flavors: tons of sugar, plus berries and fruit punch.

Advertisement