United Fresh Convention Moves to San Diego in 2020

United Fresh Convention Moves to San Diego in 2020

Photo credit: United Fresh

The next United Fresh Convention & Expo will take place in San Diego on Jun 16 to 18, 2020. This marks the beginning of a new four-year city cycle for the industry event.

For the past several years. the produce industry event took place at Chicago’s McCormick Center. For at least the next four years, the event will not return to the Windy City. Three out of the four years will take place in California. Here’s the lineup:


“Chicago has been good to us,” United Fresh President & CEO Tom Stenzel said in a press release on the move. “But the time has come for us to broaden opportunities across the industry by taking the show on the road. After next year, we’ll also be moving back into our traditional late Spring timetable to enhance our attendee experience.”

The trade show itself will largely remain in its current format, which includes some innovations added this year. Those included a new Partner X-Change (one-on-one meetings allowing new retail and foodservice operators to present new products, pitch new programs and develop new relationships), a late-night party at a popular Chicago club, and an Eats tradeshow floor lunch area that offered food well above the quality of usual trade show fare.

Highlights from this Year’s Convention

Here are a few numbers United Fresh shared about this year’s event:

  • More than 5,000 attendees across the fresh produce industry
  • More than 350 retail and foodservice buyers
  • 26 retail/foodservice companies and vendors participating in the first B2B Partner X-Change
  • 127 speakers in general sessions, workshops and discussion groups
  • 32 countries represented
  • 280 exhibitors, including 82 first-time exhibitors
  • 70 school foodservice directors feeding more than 600-millions children in the last school year