Business and people management company Ganaz announced the launch of the its MasterCard® Payroll Card, enabling employers and workers in the agriculture and food processing industries to finally move to digital payments as most other industries have done.
Agriculture and food processing are some of the last industries to move away from paying people with paper checks. Many workers are still unbanked, making it hard to implement 100% direct deposit. The cost of paper checks to workers and employers is staggering; industry-wide, it adds up to more than $1 billion of wealth that farmers and workers are losing each year.
“Given how slim margins can be for growers and how hard it is to attract and retain labor in agriculture, keeping that wealth in the pockets of growers and workers is critical,” says Hannah Freeman, Co-Founder and CEO at Ganaz.
Above The Dirt, LLC, an apple, cherry, and pear grower in Washington, recently committed to switching all 500 employees in the Quincy area from their current paycard to the Ganaz Payroll Card. The paycard will enable Above The Dirt to do 100% digital enrollment and activation, saving significant time when enrolling both H-2A and domestic workers. Digital paystub distribution is coming soon so that payday becomes even easier to manage.
Workers also benefit from the card, including multiple ways to access cash without incurring fees, financial education content, and user-friendly access to card balance and transactions via text message and WhatsApp. Cardholders can access Ganaz’s multilingual in-house customer service, and rolling out shortly; they’ll also be able to send money abroad directly from their account.