The George Peach Council has partnered with a marketing agency on a new tool consumers can use to send a virtual Georgia Peach through a unique Facebook application. The recently released application was created by the Atlanta, GA, office of integrated marketing agency iris Worldwide.
“The ability to share a peach with a friend on Facebook seemed to be the perfect way to send sweetness to the masses,” says Simon Candy, creative director at iris Worldwide’s Atlanta office. “As a preferred marketing developer for Facebook, we have been able to utilize our ability to develop innovative social media applications and create a campaign that enables consumers to share their love for Georgia Peaches with friends and family.”
Adds Duke Lane, III, chairman of the Georgia Peach Council: “Georgia Peaches evoke a cheerful, summertime feel and our Facebook application fits perfectly into the whimsical campaign we’ve created this season through advertising, public relations, and social media. The application allows anyone, no matter where they live, to share a Georgia Peach and brighten that person’s day.”
Sweet Georgia Peaches are being sent daily through the Georgia Peach Council’s Facebook page, which is available by logging onto http://www.facebook.com/SweetGeorgiaPeaches.