American Fruit Grower is recruiting PCAs in tree nut and grape production for interviews to understand how (and why) biological products are (or are not) being incorporated into tree nut and vine crop production plans.

A secondary purpose is to link the knowledge regarding biologicals to other practices including retailer/PCA/influencer relationships, management practices both operational and agronomic, as well as attitudes, motivations, and beliefs.

Qualified interviewees will participate in a one-hour phone interview. Completed interviews will receive a $250 honorarium.

Phone interviews are not a sales solicitation but purely research focused and will be conducted by an independent consulting firm.