New Marketing Campaign Aims To ‘Go Big’ for Blueberry Growers

The U.S. Highbush Blueberry Council (USHBC) has announced the launch of a marketing campaign with two new ads that celebrate how blueberries pack huge benefits in each bite or handful. “Blueberries GO BIG” demonstrates an emotional connection to the fruit in two different but equally captivating scenarios, showcasing the big things that can happen when you grab a boost of blue.

Check out the two ads for “Blueberries GO BIG” below.

“Our new campaign illustrates the many benefits of blueberries, including health as foundational message, while also giving more air time to attributes like the great taste and easy-to-eat benefits that we know are important to our consumer but are not always focused on as much,” says Kevin Hamilton, USHBC VP of Global Marketing and Communications. “‘GO BIG’ helps us tell a story that connects to our consumer more emotionally, and highlights the better-for-you snacking opportunities around our fruit.”

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For more information, visit Blueberry.org or USHBC.Blueberry.org.