Report: Appetite for Blueberries Around the World Remains Strong

Global demand for blueberries continues to rise, with North America and Europe leading the way. In the U.S., annual per capita consumption now exceeds 2.9 pounds per capita and is still increasing. Meanwhile, demand in the EU remains strong despite price volatility and inconsistent supply. While China has already shown significant growth in both production and consumption, other Asian markets are also showing encouraging signs of demand. In countries like India and Thailand, blueberry imports are still limited but growing. To ensure that demand keeps pace with the rapidly expanding global supply, targeted marketing and consistent quality are essential. These are some of the main takeaways from the latest RaboResearch Blueberry Update 2025.

Global Supply Expands and Diversifies

“Global blueberry supply is expanding and becoming more diverse,” says David Magaña, Senior Food & Agribusiness Analyst at RaboResearch. “Peru remains the largest supplier in South America, while Morocco is rapidly gaining ground in Africa and could eventually surpass Chile and Canada. Production in the U.S. is stable, Canada is leveling off, and Mexico is under pressure to improve cost efficiency. South America is seeing varietal innovation, whereas Europe faces challenges such as regulatory constraints. Meanwhile, China remains the largest producer and has started exporting. These developments point to a more integrated global supply landscape, where scale, genetics, and logistics will determine future competitiveness.”

Consumption Growth Continues

Blueberry consumption continues to grow in key markets, Magaña adds. “There is still room for growth in the U.S. Overall demand is rising significantly and outpacing that of other fruits. The trend toward healthy snacking presents an opportunity for further demand growth in both established and emerging markets. Over the past decade, U.S. imports have increased substantially, while real prices have also edged up. This indicates that higher volumes are being absorbed without downward pressure on prices.”

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