Report: U.S. Organic Market Continues Its Impressive Growth Spurt
March 6, 2026 According to the Organic Trade Association (OTA), U.S. sales of certified organic products accelerated in 2025, reaching $76.6 billion. This impressive statistic was highlighted as part of the 2026 Organic Market Report just released OTA. In 2025, organic grew at a fast pace, double that of the comparable marketplace, which grew at 3.4%.
“For the third year in a row, organic has grown faster than the total market, which indicates shoppers are prioritizing their health and the planet, and are willing to pay a premium for it,” says Tom Chapman, Co-CEO of the Organic Trade Association.
The organic marketplace continued to build strong momentum with organic food sales totaling $70.1 billion, a 6.1% penetration rate into the overall food market. This is an increase of 6.9% for the year with organic food growing three times as fast as the overall food market, which increased 2.3%.
Sales were led by fresh produce, which still serves as the primary entry point for organic purchases. Sales of organic non-food products totaled $6.5 billion representing just under 1% of the overall comparable market sales for those categories.
Source: Organic Trade Association’s 2026 Organic Market Survey conducted 11/6/2026-1/27/2026 (consumer sales)
Key trends that influenced purchases of organic in 2025 included desire for cleaner ingredients and formulation profiles, as consumers focus on their personal health and wellness. With continually shifting attitudes towards “food as medicine,” consumers increased their protein intake again in 2025, with products containing more protein showing up across categories from functional beverages to cereals to snacks.
RELATED CONTENT: Meet the 2025 Organic Grower of the Year
While the expansion of claims and labels in the retail aisles did not slow down in 2025, including growth of regenerative, the USDA Organic seal remained a constant source of trust and confidence with consumers. The research shows younger generations consider the impact of production on people, planet, and animals when making their purchase decisions, with an increased interest in transparency and sustainability. Yet research consistently shows that while consumers value all the attributes in organic, more education and visibility on organic attributes would help new consumers make the connection to all that USDA organic certification stands for.
For more details, visit ota.com.
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