Stemilt Takes Mobile Marketing To A New Level With QR Codes

Last spring, Stemilt Growers became an early adopter of mobile marketing through its use of mobile websites that shoppers accessed through a custom text-in number. Now Stemilt will be taking its mobile marketing efforts to a new level by featuring quick response (QR) codes on its in-store displays and point-of-sale (POS) materials.

The QR code is a two-dimensional barcode that can be read by a smartphone through a barcode reader application that can be downloaded. The QR code was created in Japan in 1994 in order to track parts in vehicle manufacturing. Though QR codes still assist in vehicle manufacturing, they are now used in a variety of ways to quickly share information, and have recently made an appearance on billboards, print advertisements, displays, and other marketing vehicles throughout the U.S.

Currently, Stemilt has QR codes on its Piñata Apple display bin and POS materials. The QR code on the Piñata display takes the cell phone user to a mobile website where they get a list of reasons to enjoy Piñata apples, recipes, and storage and handling tips. They can also watch a video about Piñata apples. In the coming months, Stemilt will feature a QR code on all summer merchandising materials, including the popular grower-centric display bins for cherries and summer fruit.

“The eye-catching QR code is a great way to share more information about our fruits with shoppers right at the point-of-sale,” said Roger Pepperl, Stemilt marketing director. “The QR code is simple to use and takes them directly to the information we want to share with them, including recipes, pairings, fruit usages, videos, and grower stories. We’ll also include our Facebook page link so that they can join our social community and learn even more about fresh fruit.”

For more information, go to www.stemilt.com.