A month ago, about 2,000 farmers markets were poised to lose wireless swiping of food stamp cards when the provider’s contract ended. New York is footing the bill for the entire U.S. to extend the contract until the end of the year.
The federal Supplemental Nutrition Assistance Program — and incentives that can double your sales to SNAP recipients — could be an untapped marketing opportunity for your produce .
SNAP, or the Supplemental Nutrition Assistance Program allows recipients to redeem funds at both farm and farmers markets, and the number of markets accepting the funds is steadily increasing nationwide.
