In season four, eldest brother Joe King struggles to reinvent the farm’s co-operative crop program, while brother Dan faces a personal dilemma of leaving the family business behind when he leaves home.
In an article in American Vegetable Grower magazine, Joe also talks about why the family opted to do the show in the first place: to change the attitude of the public toward farming. “The reputation of being a farmer isn’t a great one,” he was quoted in the article. “We want to change that. We want to make people proud of what they do.”
Click here to watch a video featuring Joe King discussing the importance of getting youth involved in agriculture.
Source: Great American Country news release