Farm markets give consumers the immersive experience they crave.
Recent television shows spurred my wife and me to pack our bags and plan a vacation around farm visits.
Tempted to add new extensions to your domain registrations? Here are a few things you should know first.
Rick Vanvranken says writing good press releases about crop performance can be savvy marketing; but think carefully about how you tell your story — good or bad.
A recent Purdue study says current food safety practices aren’t killing listeria in romaine lettuce tissue. Rutger’s Richard VanVranken says the report isn’t as alarming as it sounds.
Everyone’s No. 1 marketing strategy should be to know your market. Even if you don’t care to admit it, […]
In some cases, a higher profit margin line of products just might be the icing on the cake that keeps a farm business going.
Still New Jersey’s “pick of the crop,” Ed Wuillermin & Sons Farm in Hammonton graced the magazine’s cover more than 20 years ago.
“Local” continues to be an important marketing concept. Many agree with Sherri Marolda, who farms in Atlantic County, NJ, […]
Inviting guests to your operation to dine on your crops provides you with a built in focus group as well as additional income.
Social marketing aims to bring attention, support, and action to a cause, and can help increase your business’ bottom line.
It turns out that there really is a “Barnum Effect” according to psychologists. “There’s a sucker born every […]