California Fresh Fruit Association has a new leader, and he’s decidedly not shy about sharing the industry’s concerns.
One knock to using beneficial bugs to control plant pests is the manpower to disperse them in the field — but modern tech may provide a solution.
The Golden State’s farming sector isn’t appreciated enough for all that it is – and isn’t.
John and Bill Borton are making good use of all their available land and business resources, aiming well beyond just growing fruit.
Besides labor-saving advantages, interested growers will have choices ranging from the traditional purchase option to something closer to an Uber model.
Kate Evans, who managed the release of the highly anticipated apple variety, replaces Jim McFerson as Director of the tree fruit research facility.
Because of industry stakeholder feedback, a new element of the strategic plan targets short-term demonstration and proof-of-concept research.
University of California trial could be a “game-changer,” as mechanically pruning vines cost just a tenth as much as hand-pruning.
Industry committee endorses voluntary methods for citrus growers’ response to the deadly disease.
Andy Mariani is the only fruit grower left in his part of the famed California Valley, where folks gladly pony up for a taste of his sublime stone fruit.