When Longevity Meets Progress In Apple Growing

Richard JonesAmericans admire “stick-to-itiveness.” We look favorably on those who tackle challenges day after day after day with dogged persistence because the work has to get done. Those who keep after it for the long haul earn our respect.

That said, longevity is often overrated. From the athlete that sticks around a season or two too long to a business going through the motions year after year, none of us want to emulate someone who’s hanging around, just trying to survive.

We also admire creativity and innovation. We look up to the people and businesses that break out of the pack and show us or sell us something different. But novelty in and of itself isn’t a formula for long-term success. We all know examples of businesses that explode on the scene like a Fourth of July starburst — and fade away just as quickly.

Evans Fruit Company is a prime example of what you can accomplish when you find the sweet spot that combines longevity with progress.

Bill and Jeanette Evans
Bill and Jeanette Evans

American farms still — thankfully — have strong ties to the family-business model and work ethic that built this industry. Few moreso than Bill and Jeannette Evans. Read this month’s cover story and you’ll understand why they have been chosen as American and Western Fruit Grower’s Apple Growers Of The Year.

These octogenarians have been in the fruit business for 65 years and in that time, have honed the operation to perfection, steadily and persistently changed to meet the needs of their customers, and grown Evans Fruit Company to amazing heights. There are lessons there for all of us.

Fruit growers aren’t the only ones who can benefit from progress and reinvention. American Fruit Grower and Western Fruit Grower are changing too.

As growers and the market evolve, we’re adapting along with you with some significant updates to our print and digital coverage of this vibrant industry.

You can see some of those changes already in our newly redesigned website, GrowingProduce.com. Over the last 12 months, we have refashioned the site with a new more efficient platform and most recently, a complete overhaul of our design to make everything much easier and more efficient for you to use as a resource for your business.

You’ll also notice some significant changes soon in the rest of our content, including American Fruit Grower and Western Fruit Grower magazines.

These changes aren’t just window dressing. We’re working hard to deliver the information you need to to improve the profitability of your orchard or vineyard operation, and deliver it in the most useful and appealing ways possible.

Watch for more enhancements in the coming weeks as we continue to stay on the leading edge to be the resource you need. We’ve been around 134 years, but in a lot of ways it feels like we’re still just getting started.

Topics: , , , ,

Leave a Reply

Apples & Pears Stories
Apples & Pears
June 28, 2017
Apple Tree Insurance Program Being Developed
U.S. Apple Association working with AgriLogic Consulting, LLC and USDA Risk Management Agency to offer new risk management option which takes into effect weather damage and fire blight loses. Read More
Apples & Pears
June 26, 2017
Cosmic Changes Coming in Apple Production [Opinion]
‘Cosmic Crisp’ is an apt moniker for Washington’s new apple, because the changes coming to the industry are immense Read More
Apples & Pears
June 23, 2017
Take Advantage of Technology to Help Manage Diseases, Pest Pressure
Expert farm advisers provide several options for apple orchard management decisions. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for National Pollinator Week
New videos, webinars available during week-long observance. Read More
Apples & Pears
June 13, 2017
Two Bookkeepers and Family Charged With Stealing $1M from Zirkle Fruit
Payroll-scheme printed checks for phantom employees on payroll, but not working for the operation. Read More
Apples & Pears
June 9, 2017
Northwest Pear Crop Down Slightly
Washington and Oregon growers estimate the crop will be down 2% from 2016, 10% off the five-year average. Read More
Apples & Pears
June 9, 2017
San Jose Scale Control Strategies
It’s time to start scouting and treat trees when trapping indicates. Read More
Apples & Pears
June 5, 2017
Ease Bitter Pit by Boosting Calcium
Promising research shows the link between transpiration and calcium uptake and how abscisic acid may help reduce calcium disorders in ‘Honeycrisp.’ Read More
Apples & Pears
June 2, 2017
Pruning Goes High-Tech
Researchers moving toward robotics that shift dormant pruning from an art to a science. Read More
Apples & Pears
June 2, 2017
Learning Pruning, by Doing
A firsthand account of using four pruning rules. Read More
Apples & Pears
May 23, 2017
Grower Shares Personal Impact of Labor Shortage
USApple leader Phil Glaize of Virginia stresses need for reform with current labor regulations, programs at Congressional briefing on agriculture labor crisis. Read More
Apples & Pears
May 15, 2017
U.S. Apple Board Member Stresses Labor Reform At Senate Farm Bill Hearing
Michigan apple grower says agriculture’s future depends on Farm Bill funding. Read More
Apples & Pears
May 8, 2017
Abundant Robotics Gets $10M Investment for an Apple Harvester
The goal is to pick apples with the same, if not better, fruit quality than traditional harvesting. Read More
Apples & Pears
May 2, 2017
Washington Apple Industry Giants Merge
Chelan Fresh and Borton Fruit combine; total sales volume increases by nearly half. Read More
Apples & Pears
May 1, 2017
May Day, May Day – Look Out for Fire Blight
Now that spring has really sprung, a Washington State University expert says it’s time for apple growers to do their homework. Read More
The Latest
Apples & Pears
July 6, 2017
International Fruit Tree Association See…
Deadline for proposals is July 31. Read More
Apples & Pears
June 30, 2017
Tackling the Challenges of Organic Apple…
Researchers at Michigan State University test organic controls for fire blight. Read More
Apples & Pears
June 29, 2017
Integrating Control Methods to Tackle Fi…
Fire blight is a damaging disease, no matter the location. Most production areas of the Pacific Northwest and California experience Read More
Apples & Pears
June 28, 2017
Apple Tree Insurance Program Being Devel…
U.S. Apple Association working with AgriLogic Consulting, LLC and USDA Risk Management Agency to offer new risk management option which takes into effect weather damage and fire blight loses. Read More
Apples & Pears
June 26, 2017
Cosmic Changes Coming in Apple Productio…
‘Cosmic Crisp’ is an apt moniker for Washington’s new apple, because the changes coming to the industry are immense Read More
Apples & Pears
June 23, 2017
Take Advantage of Technology to Help Man…
Expert farm advisers provide several options for apple orchard management decisions. Read More
Apples & Pears
June 19, 2017
Bee-ware: New Resources Released for Nat…
New videos, webinars available during week-long observance. Read More
Apples & Pears
June 13, 2017
Two Bookkeepers and Family Charged With …
Payroll-scheme printed checks for phantom employees on payroll, but not working for the operation. Read More
Apples & Pears
June 9, 2017
Northwest Pear Crop Down Slightly
Washington and Oregon growers estimate the crop will be down 2% from 2016, 10% off the five-year average. Read More
Apples & Pears
June 9, 2017
San Jose Scale Control Strategies
It’s time to start scouting and treat trees when trapping indicates. Read More
Apples & Pears
June 5, 2017
Ease Bitter Pit by Boosting Calcium
Promising research shows the link between transpiration and calcium uptake and how abscisic acid may help reduce calcium disorders in ‘Honeycrisp.’ Read More
Apples & Pears
June 2, 2017
Pruning Goes High-Tech
Researchers moving toward robotics that shift dormant pruning from an art to a science. Read More
Apples & Pears
June 2, 2017
Learning Pruning, by Doing
A firsthand account of using four pruning rules. Read More
Apples & Pears
May 23, 2017
Grower Shares Personal Impact of Labor S…
USApple leader Phil Glaize of Virginia stresses need for reform with current labor regulations, programs at Congressional briefing on agriculture labor crisis. Read More
Apples & Pears
May 15, 2017
U.S. Apple Board Member Stresses Labor R…
Michigan apple grower says agriculture’s future depends on Farm Bill funding. Read More
Apples & Pears
May 8, 2017
Abundant Robotics Gets $10M Investment f…
The goal is to pick apples with the same, if not better, fruit quality than traditional harvesting. Read More
Apples & Pears
May 2, 2017
Washington Apple Industry Giants Merge
Chelan Fresh and Borton Fruit combine; total sales volume increases by nearly half. Read More
Apples & Pears
May 1, 2017
May Day, May Day – Look Out for Fire Bli…
Now that spring has really sprung, a Washington State University expert says it’s time for apple growers to do their homework. Read More