Black Gold Farms To Encourage Red Potato Consumption Year-Round

Posted by Lauren María Alexander|February 5, 2014

This year, Black Gold Farms is expanding their red potato promotional program, “Better With Reds,” to include season-specific campaigns. Each campaign will highlight the many benefits of red potatoes, and focus on what is relevant for that particular time of the year.

The first seasonal campaign is centered on Healthy Choices for the New Year; which kicked off on Jan. 20 and will run through March. Messaging will highlight the nutritional aspects of red potatoes and their versatility in healthy dish options.

The launch featured 12 food bloggers who shared healthy red potato recipes along with a giveaway, and a Twitter party where consumers shared tips for healthy living. The Twitter party generated nearly 5,000 posts and more than 6 million impressions. The hastags, #healthychoices and #betterwithreds were a national trend on Twitter for over 30 minutes. Black Gold Farms will continue to share Healthy Choices messaging via social media during the next two months, including a Facebook contest with a giveaway subscription to Top Chef University.

Throughout 2014, other seasonal campaigns will feature locally grown programs where available, summer grilling, crockpot cooking ideas, and holiday entertaining. For each campaign, there will be online consumer engagement and contests. Retailers are able to participate by using these tools as well as on-pack messaging, ad slicks, POS, and more.

Leah Brakke, director of marketing for Black Gold Farms remarked, “We want to provide impactful promotions for retailers all year long, as well as create simple messages that resonate with consumers about red potatoes.” Brakke continued, “Red potatoes are easy, versatile, and delicious. There really isn’t a reason consumers shouldn’t use them year-round. We’re excited to offer messaging and tools for retailers to easily and effectively promote red potatoes. Every meal, all year long – is Better With Reds.”