Florida Fruit & Vegetable Association Seeks Fresh Approach To Marketing

Posted by Paul Rusnak|September 17, 2014

The Florida Department of Agriculture and Consumer Services announced the Florida Fruit & Vegetable Association (FFVA) joined the department’s Fresh From Florida membership program on behalf of its more than 250 members.

The Fresh From Florida marketing program promotes Florida products through a variety of initiatives, including advertising and national and international food shows. FFVA joins thousands of Fresh From Florida members, including the Florida Nursery, Growers and Landscape Association; the Florida Strawberry Growers Association; the Sunshine Sweet Corn Farmers of Florida; and the Florida Tomato Committee.

“This partnership with the Florida Fruit & Vegetable Association will strengthen the sales of fresh Florida produce,” said Commissioner of Agriculture Adam Putnam.

“Participation in Fresh From Florida is an outstanding benefit for FFVA members, and we’re pleased to be able to offer such a value-added service,” said FFVA President Mike Stuart. “The program offers our members additional resources to market their product and ensure that consumers know that it’s grown here in Florida.”