Florida Sweet Corn Growers Boast New Brand

Sunshine Sweet Corn logo

This spring, sweet corn growers in Florida are introducing Sunshine Sweet Corn, fresh from the Sunshine State. Sunshine Sweet Corn represents premium seed varieties of US Fancy sweet corn of the highest eating quality.

To support the launch of Sunshine Sweet Corn, a strong public relations push targeting traditional and new media is planned to help build consumer awareness and drive demand throughout April and May.

Sunshine Sweet Corn is only available through Florida Sweet Corn Exchange (FSCE) members, and identifies only premium, late-maturing varieties of sweet corn.

“Today, fresh sweet corn is available year-round, with excellent quality and promotable volumes starting in early spring,” said Paul Allen of Pahokee-based R.C. Hatton Farms. “FSCE is planning research to confirm what many retailers already know: Spring sweet corn sales can be a profit center for retailers, and strong spring sales lead to greater summer sales.”

Florida shippers are anticipating a strong start to spring promotional opportunities, and steady movement through Memorial Day.

Leave a Reply

Sweet Corn Stories
Sweet CornBreakthrough Corn Herbicide Receives EPA Approval
April 28, 2015
Syngenta has announced that it’s received EPA approval for its corn herbicide, Acuron. The first sales of the product to Read More
Sweet Corn9 Must-Have Sweet Corn Varieties
April 1, 2015
This month’s Variety Specs feature highlights nine sweet corn varieties submitted to us from the nation’s leading seed breeders and Read More
Sweet CornAbbott & Cobb Sweet On New Sweet Corn Technology
March 3, 2015
SuperSeedWare gene type to aid varieties through marker-assisted selection. Read More
Disease ControlDon’t Let Rust Eat Away At Your Sweet Corn Crop
February 20, 2015
Learn how to ID, the survival and spread, as well as management methods for southern rust of corn. Read More
CitrusNew Billboard Campaign Champions ‘Fresh From Florida’ Crops
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
Insect Control5 Sweet Corn Pests Florida Growers Need To Guard Against
November 13, 2014
These foes can take a bite out of yields and quality. Read More
Sweet CornAbbott & Cobb Showcases Latest Vegetable Varieties For Florida
October 13, 2014
Check out nine sweet corn selections for the Sunshine State. Read More
The Latest
Sweet CornDow AgroSciences Reveals Name Of New Residual Corn Herb…
July 15, 2015
Dow AgroSciences announced July 14 that its new corn herbicide, previously referred to as GF-3471, will be named Resicore™ herbicide. Read More
Abbott & Cobb sweet corn demo
Sweet CornAll Ears At Abbott & Cobb Florida Sweet Corn Demo
June 11, 2015
On one of his latest field trips, Florida Grower magazine editor Frank Giles harvests kernels of knowledge about new sweet corn varieties and seed technology. Read More
Sweet CornGrower, Marketer Team Up To Launch Line Of Single-Serve…
May 19, 2015
Next Level Fresh, LLC announced the introduction of Fresh Life Harvest Whole Ear Gourmet Sweet Corn. The concept was developed Read More
Sweet CornBreakthrough Corn Herbicide Receives EPA Approval
April 28, 2015
Syngenta has announced that it’s received EPA approval for its corn herbicide, Acuron. The first sales of the product to Read More
Sweet Corn9 Must-Have Sweet Corn Varieties
April 1, 2015
This month’s Variety Specs feature highlights nine sweet corn varieties submitted to us from the nation’s leading seed breeders and Read More
Sweet CornAbbott & Cobb Sweet On New Sweet Corn Technology
March 3, 2015
SuperSeedWare gene type to aid varieties through marker-assisted selection. Read More
Disease ControlDon’t Let Rust Eat Away At Your Sweet Corn Crop
February 20, 2015
Learn how to ID, the survival and spread, as well as management methods for southern rust of corn. Read More
CitrusNew Billboard Campaign Champions ‘Fresh From Florida…
December 22, 2014
Marketing initiative geared to drive more consumers toward purchasing in-season selections. Read More
Insect Control5 Sweet Corn Pests Florida Growers Need To Guard Agains…
November 13, 2014
These foes can take a bite out of yields and quality. Read More
Sweet CornAbbott & Cobb Showcases Latest Vegetable Varieties …
October 13, 2014
Check out nine sweet corn selections for the Sunshine State. Read More
Sweet Corn12 Sweet Corn Varieties Specially Suited For The Sunshi…
October 13, 2014
Leading vegetable seed companies highlight a dozen high-performance selections for Florida growers. Read More
Crop ProtectionTool Helps Track Insects On The Move At Night
October 1, 2014
Signals collected by the National Weather Service’s Doppler radar network may serve as an early warning system to track corn earworm, a major pest in sweet corn. Read More
Sweet Corn
Postharvest HandlingRapid Cooling Equals Longer Shelf Life For Fresh Market…
September 29, 2014
Minimize mechanical injury and remember the three “T”s of cooling: time, turbulence, and temperature. Read More
IrrigationFlorida Growers Seize Control Of Water Challenges
September 22, 2014
New irrigation projects and fertilizer practices have tremendous potential for protecting resources, while enhancing productivity. Read More
Crop ProtectionHow To Control Corn Earworm, European Corn Borer In Swe…
September 5, 2014
Monitor traps, plant varieties with good husk cover, and rotate modes of action to avoid resistance. Read More
Grower Achievement Award2014 Grower Achievement Award Winner: Robert Sakata Of …
September 5, 2014
Robert Sakata of Sakata Farms says getting agriculture’s message to the masses will be critical to the future of the industry. Read More
CitrusU.S. Sugar Buying South Florida Sugar Cane And Vegetabl…
August 15, 2014
Purported deal worth $100 million to purchase farmland and assets of Knight Management Inc. Read More
Sweet Corn22 Sweet Corn Varieties To Add To Your Collection
July 24, 2014
Click on the slideshow for details on 22 sweet corn varieties from the nation’s leading seed breeders and distributors. Read More