New Intel on Single vs. Multiple Crop Production a Surprise

Are you a single crop or a multiple crop grower? Meister Media’s Pure Intel team has hypothesized there would be healthy mix (read: 50/50) of growers with multiple crops vs. single crop specialization. To determine this, we pulled together complete 2024 numbers. What we learned was a bit different from our expectations.

First, we checked on crop groups anticipating the growers to specialize in one group and found that to be true. ~70% of California growers in 2024 had crops within the same crop group. Shown here:

Crop Groups

Growers with x number of Crop Groups	Number of Growers
1	13,933
2	3,000
3	865
4	354
5	182
6	83
7	52
8	14
9	18
10	9
12	1
13	3
14	1
15	1
	18,516

Now here is where the deviation from our hypothesis occurred; we checked out the individual crop distribution.

We found 65% of California growers in 2024 stuck to a single crop. Shown here:

Crops

Growers with x number of Crops	Number of Growers
1	12,067
2	3,150
3	1,431
4	761
5	403
6	234
7	138
8	81
9	72
10	45
11	36
12	21
13	13
14	15
15	12
16	8
17	8
18	5
19	3
21	2
22	1
23	2
27	1
28	1
29	1
30	2
32	1
37	1
44	1
	18,516

The total indicates that many growers are specializing in a single crop. Would it be beneficial to see what the total planted acres are for this distribution? Do you think there is value in targeting/marketing your crop protection chemistries to individual crops?

For more detailed information about crop production and crop protection data in California, visit PureIntel.com.