Global Marketing Push Growing Strong for Grapes from California

As the fall and winter seasons approach, a global marketing campaign executed by the California Table Grape Commission highlights the many ways to share, prepare, and enjoy grapes from California all around the world.

The ongoing campaign offers a comprehensive suite of tools and incentives to encourage retailer promotions including: bonus opportunities, digital promotions, contests, point-of-purchase materials, and in-store sampling. To encourage shoppers to purchase California grapes, the campaign features advertising on multi-retailer shopper apps, digital coupons and rewards, influencer and RD collaborations, and targeted social media advertising that highlights recipes, snacking ideas, and the health benefits of California grapes.

The execution of a dynamic global marking campaign requires not only a dedicated commission staff, but a network of keen export market representatives. One such representative, Francis Lee, was recently recognized with a service award to honor his 30 years of service to the California table grape industry.

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“In-country market representatives are exceptionally important to the success of the commission export marketing program,” says Ian LeMay, California Table Grape Commission President. “Francis’ work over the past three decades has helped solidify Grapes from California as a globally recognized brand known for its quality, exceptional taste, and safety.”

For more information, visit GrapesFromCalifornia.com.