Matt Woolf, Terrain Ag

Matt Woolf, Ph.D., is Terrain’s specialty crop analyst, focusing on tree nuts, fruits and vegetables for the customers of American AgCredit. He is a native of California’s Central Valley, where his family grows almonds, pistachios and a variety of row crops. He has an extensive academic, teaching and research background in economics, and experience in economic modeling, macroeconomic analysis, data science techniques and their applications in agriculture.
More Than a Trend: Pistachios Still Solid for Growers
By Matt Woolf, Terrain Ag|July 14, 2026
While profitability across many Central Valley California crops has remained under pressure, pistachios continue to stand out as a bright spot.
Weather Wild Cards Keeping California Strawberry Growers on Their Toes
By Matt Woolf, Terrain Ag|July 7, 2026
According to a new market report, California strawberry volumes for the rest of the season will be a balance between higher acreage and weather damage.
Taking a Closer Look at Today’s U.S. Almond Market
By Matt Woolf, Terrain Ag|June 27, 2026
As the U.S. almond industry now moves toward greater stability, this is a moment to take stock of its strengths, weaknesses, opportunities, and more.
Cracking the New Economics of Almond Production
By Matt Woolf, Terrain Ag|March 11, 2026
Rising almond prices have been met with even higher costs, pushing break-even timelines and price thresholds to levels that demand a sharper focus.
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