Online Tool Tracks Salad From Field To Store Shelf

Fresh Express, a wholly owned subsidiary of Chiquita Brands, has announced the creation of “Your Salad Story, a micro-site and Leaf Locator tool. This online resource resource enables consumers to identify the growing region of their salad product and to follow the journey of Fresh Express salads from seed development, growth in the fields, and all the way through to distribution for store shelves.

Located at www.freshexpress.com/story, the Your Salad Story micro-site reveals many of the company’s behind-the-scenes quality, food safety, and business practices. According to the company, providing salad consumers with the innovative and proprietary Leaf Locator tool marks an important advancement in consumer engagement.

“Fresh Express is empowering consumers with a comprehensive resource and tool to learn more about our salads, where they come from and the extreme care taken to deliver the freshest and most delicious salad in the market,” said Fernando Aguirre, chairman and chief executive officer of Chiquita. “For the first time, consumers of value-added salads will gain new insights into the rigorous safety practices used in making their salads and will be able to learn important information about where they are grown. This new level of engagement will further enhance the trust consumers place in the Fresh Express brand and underscores our commitment to invest in new advancements, technologies and practices that benefit our consumers.”

Consumers can quickly identify their salad’s growing region by entering a specific Leaf Locator code printed on the outside of the package. The Fresh Express Leaf Locato code is now available on 60 salad varieties and package sizes (excluding Coleslaw and organic salads) in more than 24,000 grocery stores nationwide.

For more information, please visit our corporate web site at www.chiquitabrands.com.