Gowan Launches Vida Herbicide

Gowan Co., LLC has launched Vida herbicide under a marketing agreement with Nichino America, Inc. Vida contains the active ingredient pyraflufen-ethyl.

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Effective immediately Gowan Company will market the herbicide in the Pacific Northwest, Northern Plains, Midwest, and Northeastern U.S. Vida is a highly effective broadleaf herbicide currently registered for use in burndown, postemerge corn, soybeans, wheat, and potato desiccation segments. There is minimal soil residual with this product allowing for favorable plant back intervals when used as a burndown treatment prior to planting.