Label Expansion For Hero EW Insecticide

The label for FMC’s Hero EW insecticide has been expanded and received approval from the State of California for use in a variety of fruit and vegetable crops.

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Hero (bifenthrin, zeta-cypermethrin) was initially approved in 2007 for use in corn to control a broad spectrum of insects, including bean leaf beetle, common stalk borer, Western bean cutworm, Japanese beetles and a wide variety of other mid- to late-season pests. Additional uses for Hero EW include insect protection in the fruit and vegetable markets, such as eggplant, peppers (bell and non-bell), tomatoes, head lettuce, head and stem brassica, corn and cotton.

The unique dual-action technology of Hero provides faster knockdown and longer-lasting residual control, allowing growers to control a broad spectrum of pests.

“Hero EW is unparalleled in providing complete, economical fruit and vegetable insect control,” says Houston Joost, insecticide product development manager at FMC Corporation. “The state-of-the-art pyrethroid technology of Hero makes it an excellent value and allows growers in the fruit and vegetable markets to maximize the quality of their crops and boost overall yields each year.”

Hero EW provides superior knockdown of mites, lepidoptera, worms and a wide variety of other insect pests in eggplant, peppers and tomatoes. When applied on head lettuce, brassicas and succulent peas and beans, Hero stops larval insect feeding before damage (and often consequent disease) decreases overall yields and profits. Other key insects controlled by Hero EW include thrips, cutworms, armyworms, leafhoppers, loopers and other pests. For a complete list of insects controlled in each crop segment, visit FMCcrop.com to obtain a copy of the product label.