NC MarketReady Expands Produce Lady Program
June 15, 2010 NC MarketReady, a program of North Carolina (NC) Cooperative Extension, was awarded nearly $100,000 in grant funding from the NC Tobacco Trust Fund Commission to expand its Produce Lady program. The grant, focused on strengthening markets for farmers and educating consumers, provides funding through 2012.
The Produce Lady program is based at the NC Research Campus and will serve up new Web resources, healthy cooking demonstrations, an e-newsletter, online videos, and printed materials that promote North Carolina fruits and vegetables and the farmers who grow them.
Visitors to www.theproducelady.org will find videos that provide tips on selecting, storing, preparing and preserving fresh produce items; healthy recipes that use fruits and vegetables; nutritional facts and advice; and an event calendar for The Produce Lady’s latest appearances. Additional videos and resources will be added in the coming months. Beginning this fall, a new monthly e-newsletter will harvest the latest updates in one place for subscribers.