U.S. Apple Association Makes Move To Amplify Its Voice in the Industry and Beyond

The U.S. Apple Association has announced the promotion of Lynsee Gibbons to Vice President, Communications. The move recognizes Gibbons’ leadership in elevating USApple’s communications, strengthening the association’s advocacy efforts, and expanding its visibility among policymakers, media, and the broader apple industry.

“Lynsee is one of those people who makes everyone around her better,” says Jim Bair, President and CEO of USApple. “She approaches every challenge with creativity, professionalism, and a genuine care for our members and our mission. In this time of so much information – at times too much – with Lynsee’s touch USApple’s communications shine through, and that makes us more effective.”

Gibbons leads communications focused on major USApple policy priorities including agricultural labor reform, the Farm Bill, trade, and other specialty crop issues. Spearheading USApple’s digital content strategy, she has expanded the use of data visualization, short-form video, and storytelling to better connect policymakers with the issues facing the apple industry.

Gibbons also has overseen the growth of USApple’s NextGen Fellowship program, helping cultivate the next generation of apple industry leaders. Additionally, she has strengthened the profile of signature USApple events, including Outlook and Capitol Hill Day.

Gibbons joined USApple in May 2023 as Director of Communications. She has nearly 15 years of experience helping organizations build visibility and influence through media relations, digital communications, and public affairs initiatives.

For more information, visit usapple.org.