Marketing Matters: What’s Your Hook? By Richard VanVranken|October 5, 2010 Southern New Jersey is definitely Philadelphia sports fan territory. It’s also home to an ever increasing number of […]Read More
Marketing Matters: Connecting With Your Customers Electronically By Richard VanVranken|July 12, 2010 In the not-so-distant past, if newsletters were your communiqué of choice with your farm market customers, it was a […]
North American Farmers’ Direct Marketing Convention Posted by Christina Herrick|January 6, 2010 The 2010 North American Farmers’ Direct Marketing Convention (NAFDMA) is slated for Feb. 5-12 in Lancaster County, PA. […]
Wedding Video Provides Lessons In Marketing [Opinion] By Brian Sparks|September 14, 2009 About a month ago, I was at a meeting designed specifically for editors in the agriculture industry. One […]
Feb. 1-7: North American Farms’ Direct Marketing Association Convention Posted by Christina Herrick|February 1, 2009 Date: Feb. 1-7 (Conference to be held Feb. 1-4 and bus tours Feb. 5-7) Location: Savannah, GA For […]
How To Find A Farmers Market Niche By Tacy Callies|September 1, 2008 Fuel, fertilizer, pesticide, and plastic prices are putting pressure on grower profits. But for those selling their produce […]
Explore Agritainment By Growing Produce Staff|June 1, 2008 Steve and Cindy Frey, of Weston Red Barn Farm in Weston, MO, were named Farm Direct Marketers of […]
To Charge Or Not To Charge At Farm Markets By Laura Drotleff|November 11, 2007 There seems to be a delicate balance between what customers will pay for and what they won’t, especially […]
Our Ohio: Marketing Opportunity For Ohio Produce Growers By Laura Drotleff|November 2, 2007 Ohio families looking for the nearest place to pick their own strawberries, solve a corn maze, or get […]
Logos Make A Difference In Marketing By Laura Drotleff|August 1, 2007 When it comes to buying fresh fruit, how much does it matter to customers where it’s from and […]
Keep ‘Em Coming Back By Allison Bray|August 1, 2007 Third-generation Weaver’s Orchard in eastern Pennsylvania was started in the 1930s by Ed Weaver’s grandparents. Back then, Grandma […]
The Subtleties Of Customer Feedback By Richard VanVranken|July 1, 2007 I’m pushing the deadline for this column again, but things must happen for a reason. This column had […]
Consumers Mean Business [Opinion] By Laura Drotleff|July 1, 2007 Hearty congratulations are in order to Brian Sparks, who has been promoted to group editor on American/Western Fruit […]
Connecting Ohio Growers With Consumers By Laura Drotleff|June 1, 2007 Ohio families looking for the nearest place to pick their own blueberries or get the freshest fruit available […]
