Why You Should Nominate a Friend for Apple Grower of the Year

His eyes were still red hours after the presentation. I was surprised. Each year, American Fruit Grower and Western Fruit Grower magazines honor the Apple Grower of the Year℠. For the past several years, I’ve personally presented the award — a handsome, large crystal bowl — at the annual Apple Crop Outlook & Marketing Conference in Chicago, hosted by the U.S. Apple Association (USApple).

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But this particular year, I found out just how much an award can mean, even to a crusty, not-that-old apple grower. It truly is a lifetime achievement award, and this grower wanted to share his achievement with the one person in his life he’d always wanted to impress — his Dad. But his father had passed away earlier that same year, cheating this apple grower of the conversation he would have treasured.

He didn’t try and hide the fact he’d cried, and told me openly and honestly why. This kind of shocked me — most growers just aren’t excessively chatty or emotional — but as I listened to him, it made perfect sense. And I learned how powerful such an award can be.

The award launched in 1989, when then Editor Gary Acuff wrote: “In creating the ‘Apple Grower of the Year’ recognition,  American Fruit Grower and Western Fruit Grower magazines saw a need to identify apple growers who have gone beyond the confines of the orchard and have, through their involvement and leadership, made a real impact on the apple industry. No other national recognition exclusively geared for apple growers exists.”

Acuff, who I remember fondly as he hired me here at Meister Media Worldwide, specifically thought that John Rice of Pennsylvania’s Rice Fruit Company should be honored that first year for his tireless work in trying to battle the ridiculous, later unfounded, uproar over Alar.

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But you don’t have to appear on national TV like Rice did at the time on “60 Minutes” defending his beloved industry to be honored. You can be a hard-working guy — or gal — who just really wanted to impress their father — or mother. Or, you can be like Phil and Judy Schwallier of Sparta, MI.

A few years ago, we presented the award to the husband-and-wife team, the third such couple in the 30-year history of the award. Phil and Judy were emotional, too, but Phil managed to give a brief statement that helped me understand the award’s importance:

“Have you looked at the list of people who are on this Apple Grower of the Year trophy? Doyle Fleming, Darrel Oakes, Grady Auvil, John Rice, my gosh! Do you think we belong with them? They’re exceptional people, great achievers, and the finest growers and citizens in the apple industry that you can find,” he said.

Phil concluded with some weighty words that I try and keep in mind.

“They have a great passion and a great legacy, and they’re the best of the best. And we never thought — Judy and I — we would ever be anywhere near that caliber. So, you have bestowed upon us a great honor, and one that is very humbling to us.”

You probably know someone who should be similarly honored. Take a minute, go to AppleGroweroftheYear.com, and enter the name of a deserving grower. You’ll be glad you did — but probably not as much as your friend.

Western Fruit Grower AGTY 1997 George LaMontSpeaking of Apple Grower of the Year, we were saddened to learn this week of the passing of George Lamont, our 1997 Apple Grower of the Year. Lamont, who was 83, was a resident of Saranac Lake, NY. A memorial service will be held this spring.

Lamont Fruit Farm holds the distinction of being the only farm that was home to two winners of the Apple Grower of the Year. Lamont sold the farm years ago to Rod Farrow, who received the award in 2017 – exactly two decades after Lamont himself won. Upon learning he won, Rod told me he owes much of his success to George.

“He’s the big reason I’ve been able to do all of this,” said Farrow. “I’ve spent more time with George than I have with my own father in the past 30 years.”

For a complete list of Apple Grower of the Year winners from 1989-2019, see the photo gallery above with all the highlights.

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