Pears Are Part Of Media Campaign To Encourage Healthy Choices

Posted by Christina Herrick|October 21, 2015

Pear Bureau Northwest announced a new multi-year media campaign which positions the pome fruit as a perfect choice for wholesome, simple snacking with consumers. Part of this outreach will include sampling demos and events featuring fresh food parings, new website content, social media campaigns, and media and blogger outreach.

According to a recent Mintel report on snacking, 94% of Americans snack at least once a day, compared to just 64% last year and 33% say they are choosing healthier foods this year compared to last. Millennials are leading the way, and are more likely than any other demographic to snack multiple times throughout the day.

“Busy lifestyles are here to stay, and adults are reaching for healthy snacks to fuel themselves and their families or even replace meals,” said Kathy Stephenson, marketing communications director for Pear Bureau Northwest. “We want to tell time-starved consumers that pears are portable, packable, and pair-able. A pear’s juicy, subtle flavor pairs well with protein-filled nut butters, almonds, and walnuts. And a pear’s gentle acidity is a brilliant match for richer pairings, like cheese and cured meats.”

A recent usage study commissioned by USA Pears showed that on average, pear consumers purchase six or more pears in bulk when shopping, with 46% eating them as mid-morning and afternoon snacks.

“The quality of USA Pears for the new season is excellent, and we anticipate an abundance of ‘snackable’ size fruit resulting from high summer temperatures in the Northwest growing regions. Our snacking initiative is perfectly timed to help our growers and shippers sell their plentiful, high-quality, small-sized fruit,” Stephenson said. “Smaller fruit is perfect for the lunchbox, or to toss into a purse or string bag on the way out the door.”