Pink Lady America Nets Trademark Rights To Brand In Chile

Posted by Christina Herrick|November 17, 2015

After a two year court battle, the Supreme Court of Victoria, Australia, ruled that Pink Lady America (PLA) is entitled to ownership of all trademark rights in the Pink Lady brand in Chile and that Apple and Pear Australia Limited (APAL) no longer has any such rights.

In 2007 PLA agreed to transfer to APAL all rights it had in the Pink Lady set of trademarks in Chile in return for a perpetual license to use the trademarks in the trade in apples between Chile and the USA, Canada, and Mexico.

This court decision rules that PLA is the only party entitled to issue licenses for the use of the Pink Lady set of trademarks in the export of apples from Chile to anywhere else in the world.

“PLA is taking steps to put into place the logistical framework for the transition of the ownership of the Pink Lady brand to effectively manage this whole process seamlessly from Chile throughout the world,” a news release from PLA says. “PLA will continue to maintain commercial pathways for all stakeholders concerned that are both sustainable and beneficial to the growers.”