New Partnership Sends Florida Strawberries To Puerto Rico

By Growing Produce Staff|March 26, 2015

Florida Commissioner of Agriculture Adam Putnam announced a new partnership with 41 Walmart and Amigo stores in Puerto Rico after a recent trade mission by the Florida Department of Agriculture and Consumer Services (FDACS).

Fresh From Florida strawberries found their way to Puerto Rico with store ads and several promotions in Walmart and Amigo stores featuring Florida Strawberry Parfaits. The two retail chains are now part of the more than 60 retailers in 27 countries that have partnered with Fresh From Florida in 4,700 stores across the globe.

FDACS has been researching expanding the Fresh From Florida campaign within the Caribbean, Central America, and South America. As the Panama Canal expansion undergoes final preparations to be finished next year, Florida’s position to export agricultural products has never been more important.

In the region, 400 stores in 14 countries and territories are marketing Fresh From Florida products.

Florida international agricultural exports remain a vital component of the economic strength of the state, generating more than $4 billion in cash receipts and placing the state as the eighth largest agricultural exporter in the U.S.