Cornell University To Host Marketing Conference

Posted by Christina Herrick|October 9, 2014

The 2014 Cornell Agribusiness Strategic Marketing Conference will be held Nov. 11-12 at The Inn on the Lake in Canandaigua, NY. This conference provides in-depth discussion on topics and issues that are critical for sellers of agricultural products. The topics the conference focuses on this year are around emerging/alternative markets and marketing methods. Presenters will include individuals who have expert knowledge and experience in how to profitably access ethnic markets and large urban populations outside the traditional wholesale system.

Topics this year will cover changing/adding market channels and market/product diversification from both a wholesale and direct-consumer vantage point. Practices such as season extension, extending into ethnic and export markets, CSA to wholesale markets, group purchasing organizations, farm-to-institution, and CSA rebate programs, will be highlighted.

The conference is developed with a mind towards building grower and agency skills through session topics. Sessions will include specific keys to success from both growers as well as agency personnel, such as staff from GrowNYC FARMroots, Norwich Meadows Farm, and The Good Food Collective. The presenters are individuals who are actively working to develop local farm-to-table distribution in the urban and rural areas of the New York and New York City area.

To round out the conference there will be a session to present detailed information on cost identification with various market channels and activities. These costs will then be utilized in pricing models for price determination so that individuals entering new markets have a thorough and complete understanding of these market opportunities and how best to balance them in their business model.

Click here to read more about the conference and for registration information.