Specialty Crops Get Big Boost in Ag Trade Promotion Program

Specialty Crops Get Big Boost in Ag Trade Promotion Program

USDA has awarded $200 million to 57 organizations through the Agricultural Trade Promotion Program (ATP) to help U.S. farmers identify and access new export markets. The ATP is one of three USDA programs created to mitigate the effects of unjustified trade retaliation against U.S. farmers and exporters. USDA’s Foreign Agricultural Service (FAS) accepted ATP applications between Sept. 4 and Nov. 2 – totaling nearly $600 million – from U.S. trade associations, cooperatives, and other industry-affiliated organizations. USDA has released a list of the ATP funding recipients.


President Trump authorized up to $12 billion in programs to provide assistance to U.S. agriculture through a trade mitigation package announced by Secretary Perdue on Sept. 4, 2018. In addition to the $200 million allocated to the ATP, the package also included the Market Facilitation Program to provide payments to farmers harmed by retaliatory tariffs, and a food purchase and distribution program to assist producers of targeted commodities.

All sectors of U.S. agriculture, including fish and forest product producers, were eligible to apply for cost-share assistance under the ATP. FAS evaluated applications according to criteria that included the potential for export growth in the target market, direct injury from the imposed retaliatory tariffs, and the likelihood that the proposed project or activity will have a near-term impact on agricultural exports.

Organizations Include:

  • Almond Board of California, $3,185,690
  • American Pistachio Growers, $1,715,000
  • American Soybean Association, $21,882,165
  • Blue Diamond Growers, $3,715,000
  • California Cherry Marketing and Research Board , $394,440
  • California Fresh Fruit Association, $267,565
  • California Pear Advisory Board, $140,690
  • California Prune Board, $1,122,195
  • California Strawberry Commission, $577,140
  • California Table Grape Commission, $2,856,830
  • California Walnut Commission, $1,612,440
  • Cranberry Marketing Committee, $1,139,450
  • Florida Department of Citrus, $550,000
  • National Potato Promotion Board, $3,670,860
  • National Watermelon Promotion Board, $50,000
  • New York Wine and Grape Foundation, $371,000
  • Northwest Wine Promotion Coalition, $2,165,000
  • Organic Trade Association, $547,085
  • Pear Bureau Northwest, $564,170
  • Sunkist Growers, Inc., $546,690
  • U.S. Apple Export Council, $196,515
  • U.S. Highbush Blueberry Council, $259,953
  • U.S. Pecan Growers Council, $1,325,010
  • Washington Apple Commission, $8,457,600
  • Washington State Fruit Commission, $709,203
  • Wine Institute, $9,789,190