Bright Prospects

Bright Prospects

There’s a burgeoning interest among growers in California’s San Joaquin Valley who are seeking to diversify by growing specialty mushrooms. Richard Molinar, the University of California Cooperative Extension Small Farms/Specialty Crops farm advisor in Fresno, says that more than 40 people turned up at a recent meeting eager to learn more about the business. The interest is understandable, as Molinar says some grocers are paying growers on the order of $3 a pound for oyster mushrooms. “There’s a lot of potential there,” he says.

Armed with a $76,000 USDA grant, Molinar is midway through a three-year study on the feasibility of growing mushrooms. These are not the common white button mushrooms, however. He’s studying the prospects for growing more high-dollar types such as oyster mushrooms. There are currently only three commercial specialty mushroom growers in the Fresno area. One is Sun Smiling Valley Farm, a rather ironic name considering their “King-Oh” mushrooms are grown entirely indoors.

The “King-Oh” trade name refers to the king oyster mushrooms that Jiro Watanuki, and his wife Nina, grow. They produce about 1,000 to 1,500 pounds of mushrooms per week in their 7,000-square-foot facility, which is just one year old, but business is so good they plan on doubling production in the near future. They sell to grocers from Fresno to San Francisco, as well as restaurants and farmers’ markets.

Sanitation Is Critical

Originally from Japan, Watanuki grows mushrooms as it’s traditionally done in his native country. In fact, all of his equipment, from the sterilization units down to the plastic bottles in which the mushrooms are grown, was manufactured in Japan. Each culture has its own unique way of producing mushrooms, explains Molinar, and the bottles are Japan’s signature.

The process begins with the sterilization of the bottles. They are steamed at 212°F for nine hours, then go over night into a room with ultraviolet germicidal lights. It’s critical that the growing containers, in this case the bottles, be sterilized, says Molinar. “If other bacteria got in there the mushrooms might not grow,” he says. “Bacteria are like weeds.”

The mushroom seed, or spores, is also sourced from Japan by Watanuki. It is incubated in a laboratory in Japan, and Watanuki receives it in the form of mycelium. For a growing medium, Watanuki uses white fir sawdust, with rice bran and wheat bran mixed in for nutrients. He does not use chemicals, and is working on trying to get organically certified. That’s more difficult than one might think, says Molinar. “It’s tough to find rice bran and wheat bran that’s organically grown,” he says.

Controlled Climate

The bottles are then placed in cultivation rooms for a month. The cultivation room, like all the other rooms in the growing process, is very well insulated so the climate can be precisely controlled. The bottles are “decapped” so that the mushrooms will come out evenly, and, when they are finally harvested, they will look perfect.

One of the first rooms is a dark fogging room where the mushrooms spend five days to get a good start with plenty of moisture. They then go through a series of steps, moving from room to room with various amounts of light and humidity. From the time the pinheads finally sprout, it’s only about 10 days until harvest.

It’s obviously a labor-intensive process and energy-intensive, as well. Asked if he pays a lot for electricity, Watanuki is interrupted by his wife, who smiles, shakes her head, and says “Lots and lots — and lots.”

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Avatar for Anonymous Anonymous says:

I don’t know if you will remember me or not but a few years back, I stopped by on my way from the mountains and met you soon after you opened your business, you were explaining the need for customer and trying to find a resource for you mushrooms. I told you about Elaine Kamimoto, about their vegetable gardens and market, you gave me some mushrooms and some of them were still in the bottles. I took them to her and the story goes on from there. Well I now live in Red Bluff, Ca about 300 miles north of Fresno, my brother-in-law is the produce manager for Raley’s Supermarket, I told him about you exquistite product and he is interested in exploring the possibility of selling them in his markets. I would love to come by in the near future to visit with you and see how you are doing and pick up some information from you to give to him. Thinking about you, Theron Reece 530 529 9409

Avatar for Anonymous Anonymous says:

I thought Fresno County had a moratorium on mushroom plants because the market is so limited. A specialized mareket like this can be destroyed by overproduction in additon to imports from China and Korea. Look into the business end of the mushroom market.

I remember a few years ago when lemon grass was selling for $70 a box and the acreage exploded. No one made money after that. But then, that’s the way markets come and go. One thing about mushrooms is that it costs hundreds of thousands to get started because growing conditions are so critically controlled.

Avatar for Anonymous Anonymous says:

Theron Reece 530 529 9409 Hi there I was just googling and your name came up just wondered if you lived in Sacramento

Avatar for Anonymous Anonymous says:

I don’t know if you will remember me or not but a few years back, I stopped by on my way from the mountains and met you soon after you opened your business, you were explaining the need for customer and trying to find a resource for you mushrooms. I told you about Elaine Kamimoto, about their vegetable gardens and market, you gave me some mushrooms and some of them were still in the bottles. I took them to her and the story goes on from there. Well I now live in Red Bluff, Ca about 300 miles north of Fresno, my brother-in-law is the produce manager for Raley’s Supermarket, I told him about you exquistite product and he is interested in exploring the possibility of selling them in his markets. I would love to come by in the near future to visit with you and see how you are doing and pick up some information from you to give to him. Thinking about you, Theron Reece 530 529 9409

Avatar for Anonymous Anonymous says:

I thought Fresno County had a moratorium on mushroom plants because the market is so limited. A specialized mareket like this can be destroyed by overproduction in additon to imports from China and Korea. Look into the business end of the mushroom market.

I remember a few years ago when lemon grass was selling for $70 a box and the acreage exploded. No one made money after that. But then, that’s the way markets come and go. One thing about mushrooms is that it costs hundreds of thousands to get started because growing conditions are so critically controlled.

Avatar for Anonymous Anonymous says:

Theron Reece 530 529 9409 Hi there I was just googling and your name came up just wondered if you lived in Sacramento