United State Potato Board Programs Maximize Grower Returns

By Growing Produce Staff|December 17, 2009

During Fiscal Years 2005-2009, the United States Potato Board (USPB) programs delivered results to all growers, for all production sectors, in each growing region of the U.S. According to USPB, “Maximizing Return on Grower Investment” is a proven actuality because of strategic planning in a Long Range Plan (LRP). Development of an LRP — an industry-wide game plan — enables maximizing returns for each grower, and ensures the interests of table-stock, process, chip-stock and seed producers are successfully represented.

“We’re engaging the industry with our International and Domestic Marketing programs,” said Tim O’Connor, USPB president and CEO. “Internationally, we continue to identify and develop new markets, channels and products for U.S. potatoes and potato products. Domestically, the USPB engages consumers with innovative quick and healthy meal solutions while leading potato nutrition research and information. With our suite of ‘Best-In-Class’ initiatives, retailers attract increased interest and purchases to the fresh potato category. Chefs and restaurant professionals are developing new and exciting recipes and cuisine with potatoes through our foodservice program.”

USPB programs delivered these results during Fiscal Years 2005-2009: International Marketing

U.S. potato exports have exceeded $1 billion the past two years supported by the USPB’s market access and development program initiatives.
444 new products developed, 108 of which have been commercially launched.
572 new menu items have been introduced.
100 customers have switched their purchasing to U.S. potato products.
124 retailers now carry U.S. potatoes in their chains.
41 samples of U.S. potatoes have been sent to interested buyers.
U.S. potatoes are being sold in 64 new channels Domestic Marketing.
10% increase in potato volume and 4.8% increase in dollar sales, on average, have been attained by retailers who have successfully implemented USPB’s Best-In-Class programs.

Source: USPB