American Cancer Society, Western Growers Announce Cancer Prevention Collaboration

Western Growers, whose members “grow the best medicine,” commits $100,000 over two years.

The American Cancer Society’s California Division and Western Growers announced today a first-time collaboration to raise awareness about cancer prevention tied to healthy eating choices and critically needed funds to help finish the fight. Western Growers has committed $100,000 over two years to help support American Cancer Society programs, services, advocacy, and cancer research efforts.

“Research shows one-third of cancer deaths are linked to poor diet, physical inactivity, and obesity,” said David F. Veneziano, executive vice president, American Cancer Society California Division. “An alliance with Western Growers will only strengthen our work to raise awareness about the importance of making healthy food and lifestyle choices to help lower cancer risk.”

American Cancer Society guidelines on diet, nutrition and cancer prevention emphasize maintaining a healthy weight throughout life, adopting a physically active lifestyle, and a healthy diet that includes fruits, vegetables, whole grains, and limited red meats and other high fat foods.

“Our farmers grow the best medicine in the world; healthy and nutritious foods that can help prevent and fight disease,” said Tom Nassif, president and CEO, Western Growers. “We are very proud to join with the American Cancer Society in their efforts to prevent cancer. We know lifestyle choices play a huge part, including the kinds of food we choose to eat. As our farmers strive to grow more fresh fruits, vegetables, and tree nuts, we also strive to raise awareness of the benefits of a healthy diet. The American Cancer Society is a natural partner in that effort.”

In 2014, more than 171,000 Californians will be diagnosed with cancer and nearly 58,000 will die from the disease. Helping Californians of all ages achieve healthy eating habits is critical to reducing the rate of new cancer cases.

The American Cancer Society and Western Growers will collaborate on a variety of projects throughout the next two years to provide the public, and WG members and customers with early cancer detection and prevention information, as well as unique opportunities to participate in educational community events that raise awareness and funds to fight cancer.

Source: Western Growers

Topics: , ,

Leave a Reply

Fruits Stories
Jones Potato Farm field in Parrish, FL
Citrus
January 20, 2017
Farming Will Always Have a Place in Florida [Opinion]
Growers are resilient and agriculture will survive in our state and elsewhere. It has to, if we want food on our plates. Read More
Grapes
January 19, 2017
U.S. Challenges Canadian Trade Measures Allege Discrimination against U.S. Wine
Trade enforcement action challenges British Columbia regulations that unfairly exclude U.S. wine from grocery store shelves. Read More
Sonny Perdue
Citrus
January 19, 2017
Trump Taps Sonny Perdue for Secretary of Agriculture Position
Ag leaders applaud pick to head up USDA. Read More
Citrus
January 19, 2017
New York Representatives Introduce Bill to Move H-2A from Department of Labor to Department of Agriculture
Legislators say the move aligns the program in the department to better fit the needs of agriculture businesses. Read More
Freeze protected peach trees in Florida
Citrus
January 19, 2017
New Technology Could Take Weather Intel to the Extreme for Farmers
Scientists aiming to make difficult climate-based production decisions easier for growers. Read More
Fruits
January 19, 2017
Funding Available to Improve Ag, Food Sciences Facilities at Land Grant Schools
USDA announces $18.9 million for ag education at 1890s land-grant colleges and universities. Read More
the sunset on a hot day
Citrus
January 18, 2017
NASA, NOAA Concur 2016 Was World’s Warmest Year on Record
For the third time in three years, the heat gets turned up on surface temperature statistics. Read More
The Latest
Citrus
January 24, 2017
Trump Withdraws U.S. From Trans-Pacific …
Fresh produce export market to hit a wall with signing of executive order. Read More
Fruits
January 20, 2017
Insecticide Label Expanded to Many Speci…
Sivanto Prime from Bayer can now be used in foliar form on stone fruit and caneberries, and for soil use on leafy and brassica vegetables. Read More
Citrus
January 20, 2017
Farming Will Always Have a Place in Flor…
Growers are resilient and agriculture will survive in our state and elsewhere. It has to, if we want food on our plates. Read More
Citrus
January 19, 2017
Trump Taps Sonny Perdue for Secretary of…
Ag leaders applaud pick to head up USDA. Read More
Citrus
January 19, 2017
New York Representatives Introduce Bill …
Legislators say the move aligns the program in the department to better fit the needs of agriculture businesses. Read More
Citrus
January 19, 2017
New Technology Could Take Weather Intel …
Scientists aiming to make difficult climate-based production decisions easier for growers. Read More
Fruits
January 19, 2017
Funding Available to Improve Ag, Food Sc…
USDA announces $18.9 million for ag education at 1890s land-grant colleges and universities. Read More
Citrus
January 18, 2017
NASA, NOAA Concur 2016 Was World’s Warme…
For the third time in three years, the heat gets turned up on surface temperature statistics. Read More
Fruits
January 18, 2017
Spotted Wing Drosophila Control the Topi…
Research updates, recommendations to be presented on devastating pest. Read More
Farm Management
January 17, 2017
Will Big Data Yield Big Returns for Farm…
Modern tools of hort tech are ripe to inspire the next generation of productivity and profitability. Read More
Citrus
January 17, 2017
The Future of Agriculture is in Your Han…
Can farmers actually reach the point of having too much information? Read More
Equipment
January 17, 2017
Agricultural Robots No Longer Science Fi…
New automated technologies could help specialty crop growers deal with labor crisis. Read More
Citrus
January 16, 2017
First Bee in Continental U.S. Listed as …
Rusty patched bumble bee receives protection from activities that could cause it to go extinct. Read More
Fruits
January 16, 2017
Pollination Experts Host Webinar Series
Fruit and vegetable growers can prepare for spring by hearing about recent pollination research. Read More
Citrus
January 16, 2017
Precision Agriculture and Big Data Gaini…
Specialty crop adoption of hort tech to usher in new efficiencies and transparency. Read More
Crop Protection
January 16, 2017
Monsanto, NRGene Enter Agreement for Big…
Technology platform is designed to help Monsanto analyze, store, and mine its genomic data sets to enhance breeding and R&D opportunities. Read More
Citrus
January 15, 2017
New Transitional Certification Program t…
The program will be based on standards developed by the Organic Trade Association. Read More
Citrus
January 13, 2017
Vilsack Bids Fond Farewell in Early Exit…
With no clear-cut replacement in sight, U.S. agriculture secretary leaves one week before his term officially ends. Read More