American Cancer Society, Western Growers Announce Cancer Prevention Collaboration

Western Growers, whose members “grow the best medicine,” commits $100,000 over two years.

The American Cancer Society’s California Division and Western Growers announced today a first-time collaboration to raise awareness about cancer prevention tied to healthy eating choices and critically needed funds to help finish the fight. Western Growers has committed $100,000 over two years to help support American Cancer Society programs, services, advocacy, and cancer research efforts.

“Research shows one-third of cancer deaths are linked to poor diet, physical inactivity, and obesity,” said David F. Veneziano, executive vice president, American Cancer Society California Division. “An alliance with Western Growers will only strengthen our work to raise awareness about the importance of making healthy food and lifestyle choices to help lower cancer risk.”

American Cancer Society guidelines on diet, nutrition and cancer prevention emphasize maintaining a healthy weight throughout life, adopting a physically active lifestyle, and a healthy diet that includes fruits, vegetables, whole grains, and limited red meats and other high fat foods.

“Our farmers grow the best medicine in the world; healthy and nutritious foods that can help prevent and fight disease,” said Tom Nassif, president and CEO, Western Growers. “We are very proud to join with the American Cancer Society in their efforts to prevent cancer. We know lifestyle choices play a huge part, including the kinds of food we choose to eat. As our farmers strive to grow more fresh fruits, vegetables, and tree nuts, we also strive to raise awareness of the benefits of a healthy diet. The American Cancer Society is a natural partner in that effort.”

In 2014, more than 171,000 Californians will be diagnosed with cancer and nearly 58,000 will die from the disease. Helping Californians of all ages achieve healthy eating habits is critical to reducing the rate of new cancer cases.

The American Cancer Society and Western Growers will collaborate on a variety of projects throughout the next two years to provide the public, and WG members and customers with early cancer detection and prevention information, as well as unique opportunities to participate in educational community events that raise awareness and funds to fight cancer.

Source: Western Growers

Topics: , ,

Leave a Reply

Fruits Stories
Microscope research
Crop Protection
December 4, 2016
Bio Huma Netics Opens New Lab Facility
Facility to improve quality control and help expand product line. Read More
Terence Robinson makes some cuts to get the big fruiting wood off of Gerry Van Oostrum's tree. (Photo credit: Christina Herrick)
Apples & Pears
December 4, 2016
Easy Tips For Apple Pruning Demonstration Held In Pennsylvania
Seminar to be presented in both English and Spanish by Penn State University Extension experts. Read More
This variety has beautiful orange skin with hints of red, as well as strong durable flesh. The fruit is large in size and has exceptional shipping quality, accompanied by prominent flavor. It ripens between May 20 and June 5. USPP#27,189
Fruits
December 4, 2016
Dave Wilson Nursery 2017 Variety Showcase [Slideshow]
Dave Wilson Nursery in Hickman, CA, presents a new interspecific apricot, clingstone nectarine, red-speckled pluot, and more. Read More
The giant Honeycrisp apples at Burnham Orchards sell quickly
Fruits
December 3, 2016
TOMRA Acquires Compac Sorting Machine Manufacturer
Transaction to be complete in first quarter of 2017. Read More
Split ‘Cabernet’ grapes like the ones shown are           compromised fruit that should have been harvested before a rain storm. (Photo credit: Tremain Hatch)
Grapes
December 3, 2016
You Need To Have Flexibility In Your Vineyard
Prioritization and compromise are sometimes necessary in a challenging growing environment. Read More
This high-color sport starts to color one month earlier than its parent, Imperial Gala. It has a 100% deep-red color with a stripe. The fruit size, flavor, and quality similar to Imperial, and storage is as good as any other Gala.
Fruits
December 3, 2016
C&O Nursery 2017 Variety Showcase [Slideshow]
C&O Nursery in Wenatchee, WA, offers a Jonagold sport, an early Fuji, and a Red Delicious sport. Read More
world-pear-day
Apples & Pears
December 3, 2016
It’s A Global Celebration For World Pear Day Today
USA Pears to host sampling events in 24 countries for 24 hours of continuous pear goodness. Read More
The Latest
Citrus
December 5, 2016
South Florida Endures Driest November On…
Region has not experienced any significant rainfall since Hurricane Matthew. Read More
Fruits
December 5, 2016
Fall Creek Nursery 2017 Variety Showcase…
For information about these varieties, contact Fall Creek Nursery: Fall Creek Nursery 39318 Jasper Lowell Road Lowell, OR 97452 800-538-30015 [email protected] Read More
Fruits
December 5, 2016
Team Coverage: Fruit And Nut Industry Co…
Can’t make it to the biggest fruit and vegetable conferences? No sweat, we’ll take you there. Read More
Crop Protection
December 4, 2016
Bio Huma Netics Opens New Lab Facility
Facility to improve quality control and help expand product line. Read More
Fruits
December 4, 2016
Dave Wilson Nursery 2017 Variety Showcas…
Dave Wilson Nursery in Hickman, CA, presents a new interspecific apricot, clingstone nectarine, red-speckled pluot, and more. Read More
Fruits
December 3, 2016
TOMRA Acquires Compac Sorting Machine Ma…
Transaction to be complete in first quarter of 2017. Read More
Fruits
December 3, 2016
C&O Nursery 2017 Variety Showcase [S…
C&O Nursery in Wenatchee, WA, offers a Jonagold sport, an early Fuji, and a Red Delicious sport. Read More
Fruits
December 2, 2016
General Mills Invests $4 Million In Poll…
The food company giant, Natural Resources Conservation Service, and the Xerces Society announce multi-year commitment to help pollinators prosper. Read More
Fruits
December 2, 2016
The Burchell Nursery 2017 Variety Showca…
The Burchell Nursery, Inc., in Oakdale, CA, offers a new self-fertile almond, an early-season nectarine, and a late-season peach. Read More
Citrus
December 1, 2016
Bio Huma Netics App Now Released For And…
App includes foliar application calculators and ability to save application data. Read More
Farm Management
December 1, 2016
Florida Farmers Are Good For The Environ…
All three recipients of this year’s Agricultural-Environmental Leadership Awards are proof of agriculture’s longstanding commitment to conserving the Sunshine State's precious natural resources. Read More
Fruits
December 1, 2016
Adams County Nursery 2017 Variety Showca…
Adams County Nursery, Inc., in Aspers, PA, offers a Honeycrisp strain that ripens three weeks before the original variety. Read More
Fruits
November 30, 2016
‘Dirty Dozen’ — Dirtier Than You Think […
Find out how the Environmental Working Group is making money off its annual list that slams conventional produce. Read More
Fruits
November 29, 2016
New Precooler Boasts Shorter Times, Grea…
Global Cooling Inc. has introduced a new portable precooler – the Jet-Ready Precooler. The Jet Precooler is a forced air Read More
Fruits
November 29, 2016
Van Well Nursery Celebrates 70th Anniver…
Nursery known for ‘Red Delicious,’ ‘Fuji,’ ‘Gala’ sports making a name for itself in the 21st century. Read More
Fruits
November 29, 2016
Orchard Spray Oil Now OMRI Listed
Orchex 796 Orchard Spray Oil can be used on number of tree and nut crops. Read More
Citrus
November 29, 2016
Review Shows Low Risk To Aquatic Inverte…
Peer-reviewed evaluation of more than 100 studies finds uses of imidacloprid are unlikely to harm aquatic invertebrate communities, or the birds and fish that rely on them. Read More
Fruits
November 29, 2016
The Fruit Growing Season Is A Lot Like T…
Fruit growing, like a baseball season, can be a long grind. But it’s not without its rewards. Read More