American Cancer Society, Western Growers Announce Cancer Prevention Collaboration

Western Growers, whose members “grow the best medicine,” commits $100,000 over two years.

The American Cancer Society’s California Division and Western Growers announced today a first-time collaboration to raise awareness about cancer prevention tied to healthy eating choices and critically needed funds to help finish the fight. Western Growers has committed $100,000 over two years to help support American Cancer Society programs, services, advocacy, and cancer research efforts.

“Research shows one-third of cancer deaths are linked to poor diet, physical inactivity, and obesity,” said David F. Veneziano, executive vice president, American Cancer Society California Division. “An alliance with Western Growers will only strengthen our work to raise awareness about the importance of making healthy food and lifestyle choices to help lower cancer risk.”

American Cancer Society guidelines on diet, nutrition and cancer prevention emphasize maintaining a healthy weight throughout life, adopting a physically active lifestyle, and a healthy diet that includes fruits, vegetables, whole grains, and limited red meats and other high fat foods.

“Our farmers grow the best medicine in the world; healthy and nutritious foods that can help prevent and fight disease,” said Tom Nassif, president and CEO, Western Growers. “We are very proud to join with the American Cancer Society in their efforts to prevent cancer. We know lifestyle choices play a huge part, including the kinds of food we choose to eat. As our farmers strive to grow more fresh fruits, vegetables, and tree nuts, we also strive to raise awareness of the benefits of a healthy diet. The American Cancer Society is a natural partner in that effort.”

In 2014, more than 171,000 Californians will be diagnosed with cancer and nearly 58,000 will die from the disease. Helping Californians of all ages achieve healthy eating habits is critical to reducing the rate of new cancer cases.

The American Cancer Society and Western Growers will collaborate on a variety of projects throughout the next two years to provide the public, and WG members and customers with early cancer detection and prevention information, as well as unique opportunities to participate in educational community events that raise awareness and funds to fight cancer.

Source: Western Growers

Topics: , ,

Leave a Reply

Fruits Stories
Havana, Cuba view
CitrusRenewed Relations With Cuba A Concern For Florida Growers [Opinion]
April 23, 2015
It might be said Sunshine State producers are worried if wider trade is opened as the potential for competing winter crops is real. Read More
Apples & PearsFruit Processor To Expand Operations In Virginia
April 22, 2015
Andros Foods North America to invest $73 million in area and hiring 160. Read More
FruitsOverturned Truck Dumps Millions Of Bees On Highway
April 22, 2015
The truck with 448 hives was headed to a farm in Washington. Read More
Crop ProtectionBrandt Adds Zonix Biofungicide To Portfolio
April 21, 2015
Brandt, a manufacturer of agricultural specialty products, has added Zonix biofungicide to its line of organic and sustainable products. Zonix, manufactured Read More
CitrusFarm Bureau Supports Bill To Halt Controversial WOTUS Rule
April 21, 2015
 Legislation would force EPA and the U.S. Army of Engineers to withdraw Waters of the United States proposal. Read More
EquipmentResearchers Seeking Agricultural Applications For Unmanned Aircraft
April 21, 2015
From stress detection to yield estimation, technology offers promise in farming. Read More
CitrusRecord Number Of Organic Producers In U.S.
April 21, 2015
USDA’s Agricultural Marketing Services says domestic production has increased by 250% across all markets since 2002. Read More
The Latest
Apple Grower of the YearTerhune Orchards Celebrates 40th Anniversary This Weeke…
April 24, 2015
It’s a Mount-u-mental celebration for the 2005 Apple Grower Of The Year and family. Read More
FruitsEast, Midwest Braces For Cold Snap
April 24, 2015
Growers keep an eye on the thermometer as temperatures dip into the mid to low 20s. Read More
Havana, Cuba view
CitrusRenewed Relations With Cuba A Concern For Florida Growe…
April 23, 2015
It might be said Sunshine State producers are worried if wider trade is opened as the potential for competing winter crops is real. Read More
Apples & PearsFruit Processor To Expand Operations In Virginia
April 22, 2015
Andros Foods North America to invest $73 million in area and hiring 160. Read More
FruitsOverturned Truck Dumps Millions Of Bees On Highway
April 22, 2015
The truck with 448 hives was headed to a farm in Washington. Read More
Crop ProtectionBrandt Adds Zonix Biofungicide To Portfolio
April 21, 2015
Brandt, a manufacturer of agricultural specialty products, has added Zonix biofungicide to its line of organic and sustainable products. Zonix, manufactured Read More
CitrusFarm Bureau Supports Bill To Halt Controversial WOTUS R…
April 21, 2015
 Legislation would force EPA and the U.S. Army of Engineers to withdraw Waters of the United States proposal. Read More
EquipmentResearchers Seeking Agricultural Applications For Unman…
April 21, 2015
From stress detection to yield estimation, technology offers promise in farming. Read More
CitrusRecord Number Of Organic Producers In U.S.
April 21, 2015
USDA’s Agricultural Marketing Services says domestic production has increased by 250% across all markets since 2002. Read More
Disease ControlNew Fungicide For Wide Range Of Fruits, Vegetables In C…
April 21, 2015
FMC officially enters biological marketplace with first sales of Fracture fungicide. Read More
FruitsMarch Was The Fifth Warmest Month On Record In Washingt…
April 20, 2015
Wapato recorded all-time high of 80 degrees. Read More
Natalie Parkell and Kevin Osburn of Vertical Horizon Farms
CitrusSmall Family Farms Can Survive [Opinion]
April 17, 2015
It is reassuring amid the corporate climate the agriculture industry has experienced in more recent times that there is still room for the little guy, and — more importantly — a need. Read More
Golden Rice
CitrusMore Social Commentators Changing Their Views On GMO Cr…
April 15, 2015
Could public opinion be swayed by evolving narration on genetic modification? Read More
FruitsNew Protective Coating Available For Bee Hives
April 14, 2015
Sustainable crop management company Biobest has announced the launch of “Bee-Coat,” a new protective coating for bumblebee hives. It is Read More
FruitsRecord Low Snowpack In Washington State
April 14, 2015
Experts say snowmelt occurring earlier than expected. Read More
Crop ProtectionMore Help Needed To Track Brown Marmorated Stink Bugs, …
April 14, 2015
This pest, a problem in apples, tomatoes, and other fruit in the North, has recently moved into Georgia.    Read More
CitrusFlorida Agriculture Rings Up Record $4.2 Billion In Int…
April 13, 2015
Accomplishment represents third year in a row that Sunshine State exports have topped the $4 billion mark. Read More
CitrusForecasters Predict Historically Weak Atlantic Hurrican…
April 9, 2015
Extended range outlook cites El Niño as culprit in what could be one of the least active seasons in recent memory. Read More